New Leadership Training for Strategic CSR Announced by Will Marre, CEO of the REALeadership Alliance

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Will Marre announces revolutionary leadership training for 21st century business leaders that takes CSR to the strategic level. Based on a new leadership paradigm, new business models and sustainable innovation, REALeadership trains leaders to create unique value.

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Business-as-usual is simply unsustainable and many great organizations are suffering. But there is a clear new path through the jungle of competition and confusion that world-leading companies and fast-moving innovators are trailblazing.

Will Marre, leadership training expert and global innovator in corporate social responsibility (CSR), announced the launch of leadership training tools to enable business leaders to incorporate CSR strategies into their competitive business models. As consulting director of the Corporate Responsibility Forum for the University of California San Diego business extension, Marre has helped many organizations turn social responsibility into strategic opportunity.

According to Marre, business has gone through three phases of CSR. The first was the mandate for businesses to remove the toxic processes and impacts from their operations. This included practices such as eliminating pollution and labor exploitation. Phase two has been to embrace sustainability and contribute to the community. Sustainability practices have yielded huge cost savings as waste is being eliminated from core business processes. Corporate philanthropy has also become increasingly important to promote brand reputation.

Marre says, however, that as good as these initiatives are, phase three is a "quantum leap" in creating strategic business value for companies who see that helping humanity and healing the environment are far bigger opportunities than stopping bad practices or polishing a corporate reputation. Phase three of the CSR revolution is socially strategic leadership that unites a 21st century leadership paradigm, business models and EverGreen™ innovation to create unique value.

Marre, who was the young cofounder of the Covey Leadership Center in 1983 (7 Habits of Highly Effective People), has been an innovator of leadership training programs for decades, helping such clients as Proctor and Gamble, Disney, KPMG and IBM. "In 30 years of developing leaders I have never seen such a dramatic shift in the requirements for success," asserts Marre. "Business-as-usual is simply unsustainable and many great organizations are suffering. But there is a clear new path through the jungle of competition and confusion that world-leading companies and fast-moving innovators are trailblazing."

Marre cites clients such as Johnson and Johnson, Nike, and his volunteer consulting with micro-finance leader Grameen Foundation as examples of revolutionary leadership thinking that is creating new sources of value, new products and new customers in ways that are game-changing and world saving.

The REALeadership leadership training Marre announced includes a suite of corporate and personal assessments, a 75-minute keynote that makes an inspiring business case for change, a 4-hour seminar that gives leading tools to reframe business models, and an innovative 8-hour leadership lab based on EverGreen™ innovation that begins in the afternoon and ends at lunch on day two. The leadership training lab generates specific action plans, timelines and milestones to drive business-value innovation that delivers sustainable abundance.

For information regarding REALeadership leadership training contact Candie Perkins, cperkins(at)realeadership(dot)com.

About REALeadership Alliance:
The REALeadership Alliance was founded by Will Marre to drive worldwide sustainable abundance by inspiring leaders with game-changing business ideas they act on. Through Marre's REALeadership framework, Marre helps transform leaders and organizations by equipping them with principles and practices of socially strategic capitalism to create unique value and a triple bottom line business engine. For more information please visit

For more information on Will Marre, please visit You can also follow Marre on Twitter (@WillMarre) and Facebook or read his daily blog, The Greatest Thing at His new book, Save the World and Still Be Home For Dinner (Capital Books), is available now at Amazon.


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Candie Perkins
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