Recently I was at FedEx on the day they won the EPA award for America's Greenest Printer (FedEx Office). Few people know that the volume of carbon-free virtual shipping of digital data is a game-changing sustainability strategy of FedEx.
San Diego, CA (PRWEB) October 19, 2009
Will Marre, CEO of REALeadership Alliance and author of Save the World and Still Be Home For Dinner (Capital Books), announced today that he is launching a senior leader leadership training seminar program aimed at helping business leaders drive more innovation and brand value from their sustainability efforts.
After consulting and speaking with scores of business leaders over the past three years about the strategic value of sustainability, it is obvious to Marre that leadership thinking must dramatically shift to fully harvest the hidden competitive advantages of sustainability. According to Marre, most manufacturers, retailers, shippers, builders, and technology companies are at least waist deep in the green waters of sustainability because reducing waste, recycling and reusing are hot areas to save money and comply with tightening regulations. What's missing, however, is how to capitalize on green initiatives to create new products, reposition old ones and generate cutting edge brand value.
Paul Murray, the director of Herman Miller, recently presented Herman Miller's compelling case for sustainability in a program with Marre at the Green Expo in Chicago. Herman Miller's commitment to sustainability, green design and lean manufacturing which started in 1953 is legendary; however, what is less well known is how good it has been for their business. According to Murray, Herman Miller's sustainability initiatives have yielded millions in savings and revolutionized their design methodology to keep them a world leader of office furniture and products.
Marre pointed out that increasingly furniture distributors and office designers want to know the details of sustainability with every product they touch. Marre also pointed out that this is true in all industries. He said, "Recently I was at FedEx on the day they won the EPA award for America's Greenest Printer (FedEx Office). Few people know that the volume of carbon-free virtual shipping of digital data is a game-changing sustainability strategy of FedEx." FedEx is also switching their air and land shipping fleets to bio-fuels and hybrid engines on a mass scale, but according to Marre, few consumers know about these efforts even though it might make a difference in their choices of shipper.
Marre asserts that he is starting his leadership training seminar series because business leaders simply don't know how to capitalize on the good they are already doing in order to innovate unique value, distinguish their brand and energize their internal culture. He states, "In the past 3 years business has embraced sustainability with breath-taking speed. But leaders who don't fully capitalize on this 21st century business model will lose out to the forward thinkers that are."
Marre's "Leading for Sustainability" presentations are built on the best practices and examples of many of his clients. He has structured his seminar on "Ten Things Every Business Leader Needs to Know About Strategic Sustainability" and "The Three Traps That Will Make You Fail Every Time."
For more information on Marre's "Leading for Sustainability" leadership training speech and seminar email email@example.com.
About Will Marré:
Will is an Emmy Award-winning writer, speaker and coach. He is the co-founder and former president of the Covey Leadership Center (The 7 Habits of Highly Effective People) and CEO of the REALeadership Alliance where he helps leaders identify, communicate and implement new socially strategic business models. Will has been a personal leadership coach and advisor to multi-billion dollar global companies such as Disney and Johnson & Johnson. For the past 10 years he has focused on making corporate social responsibility strategic. His new book, Save the World and Still Be Home For Dinner, is available now in local bookstores and at Amazon.
For more information on opportunities to have Will speak, please visit WillMarre.com, or for more information on Will's consulting practice, please visit Realeadership.com. You can also follow Will on Twitter (@WillMarre) and Facebook.