The Best Leads Aren’t the Ones Dealers Buy from Lead Aggregators ... They’re the Ones Who Call Dealers About a Vehicle

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Marion, IL (Vocus) August 31, 2010

Automobile dealers spend an average of $20.50 for each lead they buy from web site lead aggregators, but because the great majority of those “leads” are not really in the market for a vehicle, only 2% - 5% of the leads can be converted to sales. So buying leads from a lead aggregator can often be a waste of the dealer’s money and a waste of time for the dealership’s sales staff, particularly if the aggregator has sold the same leads to multiple dealers. (Zag Data, White Paper 01, Lead Generation Is Broken for Dealers and Customers, 2008, p3)

To provide dealers with a more cost effective, results effective way to generate quality leads, The CellThis Company a leader in innovative ways of generating sales leads for the automotive industry, decided to introduce a unique form of “pay per lead” plan. The plan is expected to have widespread appeal for dealers because it allows them to stop paying good money for bad leads.

With its new pay per lead program, the CellThis system (Patent Pending) lets dealers pay for real leads – the contact numbers of people who have been on their sales lot or have seen their ads and have called to get more information about the vehicle they are interested in.

As illustrated in the Cellthis four minute video animation when interested buyers call dealers to tell them which vehicle they are interested in, lead generation can’t get any better than that.

As part of its new pay per lead plan, The CellThis Company will provide dealers with a toll free number and as many extensions as they want, allowing them to simultaneously advertise as many vehicles they want, utilizing a different CellThis extension for each vehicle.

Participating dealers will just enter their vehicle inventory data (minimum of 30 vehicles – no maximum) at the web site provided for them by The CellThis Company. Creating the automated messages for the dealers’ CellThis extensions will be quick and easy because the web site lets dealers use its automatic “text to speech” conversion feature and dealers only need to enter a minimal amount of information. Dealers then just display and advertise the CellThis toll free numbers and the extensions of each of the vehicles they want to include in the program.

Since their "call to action" messages, CellThis toll free numbers and vehicle extensions can be printed by the dealers and displayed on the vehicles, and can also be included in their usual newspaper and television advertising, dealers do not need to spend any additional money on advertising in order to benefit from the program.

Under the CellThis “pay per lead” plan”, dealers only pay for the calls they receive on their CellThis number requesting information about vehicles in their inventory. If they receive no calls, they pay $00.00.

The pay per lead plan requires no advance payments, no minimum monthly payment, no set-up fees, no hosting fees, no usage fees, no contracts and no long term commitments, and there is no software to buy, download or maintain.

The CellThis Company’s marketing method combines voice, text and the internet to provide automobile dealers and other customers with an affordable, cost effective, results effective way to market products and services. Among the innovations of its patent pending program is a unique feature that automatically creates a new web page each time a different extension is activated.

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