PointClear, Top Prospect Development and Lead Generation Company, Launches Blog to Offer Truths about Marketing and Sales Initiatives

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ViewPoint, a newly launched blog from PointClear aims to dispel myths about sales, marketing, and lead generation service solutions. The blog also offers lead generation tips and more.


PointClear has launched a blog on their lead generation Web site, to dispel myths regarding the sales process and lead generation techniques that simply do not work. By offering The Truth About Lead Generation, PointClear helps companies implement effective sales lead generation programs with their sales force.

Sales are the lifeblood of any company, and in these turbulent economic times competition is fierce. It is important to focus sales efforts on only the most qualified leads -- it is about choosing quality over quantity from the right lead generation company.

PointClear sets out to help companies establish effective sales lead generation programs that do not rely on faulty premises and incorporate a more value-added approach to garnering more qualified leads, implementing better strategies, and ultimately increasing profits. They offer strategic and comprehensive planning, with experienced, business-savvy people, and implement a multi-touch, multi-media, multi-cycle process.

Dan McDade, President of PointClear, says that B2B marketers are finally realizing the value of multi-touch marketing after putting too much emphasis on cost-per-lead metrics for the past several years. "The use of multi-touch, multi-media and multi-cycle campaigns reduces the cost per sales-ready lead by up to 30%, because these processes more efficiently cover the market and yield more than traditional 'one and done' approaches," McDade argues.

This means nurturing leads, engaging contacts and developing prospects until they're ready to buy. The ViewPoint blog is an interactive social media outlet designed to offer real examples of how to get this accomplished without wasting time and effort on methods that are flawed. PointClear helps B2B companies "fill their forecasts, not just their pipelines."

Truth #4 in the blog states that senior executives must embrace true database marketing, measure movement in the pipeline and forecast, support a lifetime value approach to marketing return and back up state-of-the-art processes with rewards and consequences; to correct faulty processes that have been utilized in the past. PointClear offers the means to get this done.

"Colleagues at other companies are always amazed at PointClear's ability to reach CFOs and keep them engaged," says Karen Hayward, CenterBeam's EVP and CMO. "The real key, though, is what happens during engagement, when PointClear effectively determines whether the target organization really is or is not a prospect. That's the essence of quality lead generation, and it translates directly to sales efficiency."

To read more on The Truth About Lead Generation or to find out how PointClear can assist B2B companies in implementing effective sales lead generation programs, visit PointClear.

About Dan McDade and PointClear:
Dan McDade founded PointClear, a prospect development and lead generation company, in 1997 with the mission to be the first and best company providing services to business-to-business companies with complex sales processes. He has been instrumental in developing the innovative strategies that drive revenue for PointClear clients nationwide.

Prior to starting PointClear, Dan served as president of UST, The Business Marketing Group, a high-tech B2B marketing services firm. The company grew over 500% during his tenure. Dan and his team provided consulting services to leading technology companies including Sun Microsystems, Texas Instruments, Oracle and SAP.

From 1989 to 1991, Dan was an independent consultant providing direct marketing, telemarketing and new business development consulting services. Clients included Sears, Exxon, Rodale Press, R.J. Reynolds, and The Ritz-Carlton. One of Dan's early assignments was to write the business plan that helped The Ritz-Carlton win the Malcolm Baldridge Award. Dan's background also includes 10 years of experience in the direct mail catalog business. As vice president of marketing with Jackson & Perkins in Medford, Ore., he ran what was at the time the 17th largest direct mail company in the U.S.


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