Leads are the lifeblood for sales.While large organizations can rely on trade shows,conferences, SEO,and social media to generate leads,it can be a serious challenge for small-and medium-sized firms working with a tight budget.
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Toronto, Canada (PRWEB) June 09, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, announces its top lead generation strategies for smaller businesses or firms operating on a tight marketing budget.
“Leads are the lifeblood for sales. While large organizations can rely on trade shows, conferences, SEO [search engine optimization], and social media to generate leads, it can be a serious challenge for small- and medium-sized firms working with a tight budget,” says Marco Reuter, business development manager at Numero Uno Web Solutions. “When it comes to stretching a marketing budget and reaching the largest audience, the obvious choice is to leverage online.”
Facebook has over one billion users, Twitter 500 million, and LinkedIn 225 million, while YouTube gets four billion views per day. For brands looking to broaden their pool of customers, Numero Uno Web Solution’s experts believe that social media is one of the best strategies for brands to generate leads. Harnessing the free publicity through different social media channels is a great way to increase brand awareness and credibility. Setting up a number of different social media accounts also allows small- and medium-sized businesses to cross-promote their brand and increase their following, says Reuter.
“Another more relatively inexpensive but proven lead generation option is PPC [pay-per-click], or paid advertising," Reuter adds. "PPC can drive qualified web traffic in a very short period of time. Smaller firms with tight budgets like PPC because they only pay when users click on the ad. Brands also have tight control over a PPC campaign, from the budget to when and where the ads are shown.”
With four billion views per day, YouTube (video) is another inexpensive way smaller brands with a tight marketing budget can increase the number of leads they generate, according to Reuter. To generate leads, he says that web sites have to create content that is discoverable by search engines like Google, Yahoo!, and Bing, and contains what users want to engage with; some would rather learn about a brand though a video, as opposed to reading about it. On top of that, Google, the world’s most important search engine, owns YouTube—it isn’t going to ignore the impact video has on the online community.
“There are a large number of lead generation strategies small- and medium-sized businesses can employ without having to spend a large amount of money," Reuter concludes. "Firms with tight budgets need to look for online marketing companies with a proven track record of designing unique SEO campaigns that help smaller firms generate new leads.”
To learn more about Numero Uno Web Solutions, visit the company’s web site at http://numerounoweb.com/sitescore/.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).