Philadelphia, PA (PRWEB) January 28, 2014
LeadiD, the first neutral, privacy-friendly, trusted arbiter of lead transactions, today announced the appointment of three seasoned industry professionals to its executive ranks and a new, larger U.S. headquarters to support the firm’s continuing expansion. Patrick McKeever, a thirteen-year automotive industry veteran, joins LeadiD as Director, Market Development from Dealer.com. Also joining as Director, Market Development, is Nick Giatroudakis, a higher education marketing executive who most recently served as a key member of the senior management team responsible for digital marketing at Grand Canyon University. Shadee Barkan, LeadiD’s new Vice President of Business Development, is a seasoned veteran of higher education marketing with over 15 years of experience in business development, digital media and interactive product development, most recently as Managing Director for CUnet Inquiry Generation, a division of Nelnet.
These developments are in response to growing adoption of the LeadiD authentication standard in multi-billion dollar consumer verticals including education, mortgage, insurance and short-term loans.
“Bright minds like Shadee, Nick and Patrick are essential as we increase our impact on industry sectors in serious need of a trusted arbiter of lead transactions, and we welcome the addition of such high-caliber talent at this phase in our growth,” said Ross Shanken, LeadiD CEO. “Last year was a whirlwind of growth that we expect to continue into 2014. Our new corporate office at the award-winning landmark Ambler Boiler House is a reflection of that momentum. This storied property’s innovative environment will serve as the perfect backdrop to our corporate culture as we grow.”
Patrick McKeever, Director, Market Development
Patrick comes to LeadiD with over 13 years in the Automotive vertical. Prior to joining LeadiD, he served as Dealer.com’s Territory Director of the Mid-Atlantic and was previously in Business and Dealer Development for more than five years at digital marketer TrueCar. Patrick has also had sales and business development roles with other start-ups including PriceGrabber.com, which was acquired by Experian for $485M in 2005. Earlier in his career, Patrick spent close to four years on the retail side as an early adopting Internet Sales Manager for a multi-brand luxury dealer in the Philadelphia area.
Nick Giatroudakis, Director, Market Development
Nick joins LeadiD as a respected veteran in higher education marketing with six years of experience in digital media and inquiry generation. Most recently, Nick was a key member of the senior management team responsible for digital marketing at Grand Canyon University where he oversaw all paid inquiry generation, SEM, managed affiliate partnerships, and worked directly with executive teams to optimize, forecast, and budget for new student enrollment. During his tenure, Nick led projects contributing to the direct success of the university including LMS integrations, demo/psychographic scoring models, behavioral intent models, compliance monitoring, and risk mitigation practices.
Shadee Barkan, Vice President of Business Development
Shadee is a seasoned veteran of higher education marketing with over 15 years of experience in business development, digital media and interactive product development. Most recently, Shadee was the Managing Director for CUnet Inquiry Generation, a division of Nelnet, where she oversaw lead generation for hundreds of school clients, as well as affiliate program management, SEO, mobile and call center solutions. While at Nelnet/CUnet, Shadee also managed the Peterson's Interactive business, providing advertising and marketing services to 1000+ non-profit schools. Prior to joining CUnet, Shadee was the National Director of Business Development for Kaplan, Inc. where she spearheaded partnerships and joint-ventures.
LeadiD Corporate Headquarters: Ambler Boiler House, Ambler, PA
Recently awarded Redevelopment Project of the year by the Montgomery County Planning Commission, the historic Ambler Boiler House is LeadiD’s new home and corporate headquarters. The Ambler Boiler House redevelopment project was part of an initiative to revitalize the commercial downtown neighborhood of Ambler, PA. The building that is now that Ambler Boiler House was recycled and redeveloped to preserve the industrial history of the community and to create an engine for economic revitalization for the Borough of Ambler. The Ambler Boiler House received a LEED Platinum certification from the United States Green Building Council (USGBC), the highest level recognized by this national organization. LEED (Leadership in Energy & Environmental Design) is an international “mark of excellence,” providing a framework for practical and measurable green building design, construction and operations solutions.
Founded in January 2011 by Ross Shanken, LeadiD is the only independent, neutral, open technology platform, which tracks the origin and history of every lead event that utilizes the LeadiD system. No supplier-proprietary data is exposed, but rather, LeadiD allows Lead Sellers and Lead Buyers to make real-time decisions based upon definitive origin and history flags that are predetermined. LeadiD fosters an environment of trust in the transaction, one where both Lead Sellers and Lead Buyers alike derive top-line value. With unmatched data, LeadiD is the industry standard for authenticating lead origin and history and the authentication platform of choice for firms of all sizes. LeadiD’s presence at the source of a lead event has also positioned the company to add a TCPA solution to its product line that addresses the upcoming TCPA regulation changes later this month. For more information, visit LeadiD.com or @LeadiD on Twitter.