The Leading Hotels of the World Selects VFM Leonardo to Distribute Visuals and Better Merchandise Online

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Leonardo’s VScape® Digital Asset Management System is Selected by The Leading Hotels of the World to Distribute Hotel Photos Online. Leading Hotels also Endorses VFM Leonardo as the Provider of Rich Media Distribution Services for its Client Hotels.

VFM Leonardo, leader in online visual content distribution for hotels, today announced that The Leading Hotels of the World, Ltd., the prestigious luxury hospitality organization representing more than 450 of the world’s finest hotels, resorts and spas, has adopted its VScape® Digital Asset Management System and named them the provider of rich media distribution service for member hotels.

The Leading Hotels of the World, Ltd. will use the Enterprise edition of VScape to distribute hotel photos online for their worldwide portfolio of properties. VScape will be integrated with The Leading Hotels internal database to distribute hotel photos to thousands of electronic channels in VFM Leonardo’s VNetwork™ - the largest online visual content distribution network for the global travel industry, ensuring an accurate and consistent brand presence online. Leading Hotels also endorses VFM Leonardo as the provider of rich media distribution services for its client hotels. Through VFM Leonardo, member hotels can display additional photos as well as rich media (virtual tours, video and Flash presentations) to the VNetwork in an industry-leading Multimedia Viewer.

“We believe that VFM Leonardo’s leading-edge digital asset management and online merchandising systems are critical to ensuring our unique, exceptional hotels stand out and inspire online travel shoppers. We encourage our members to use rich media to drive bookings by communicating the luxurious experiences guests enjoy during their stay,” said Claudia Kozma Kaplan, Senior Vice President, Marketing & Communications,The Leading Hotels of the World, Ltd.

“Online travel shoppers do extensive research on multiple channels before making a hotel reservation. This behavior makes it imperative for hoteliers to have a strong, engaging visual presence. We are pleased to help The Leading Hotels of the World and its members better merchandise online and drive bookings,” said Paolo Boni, President and CEO, VFM Leonardo.

About The Leading Hotels of the World, Ltd.
The Leading Hotels of the World, Ltd. is the prestigious luxury hospitality organization representing more than 450 of the world’s finest hotels, resorts and spas, and is the operator of http://www.lhw.com and http://www.lhwspas.com – the online sources for your luxury lifestyle. As the largest international luxury hotel brand, the firm maintains offices in 22 major markets across the globe.

Since 1928, the company’s reputation for excellence derives from the exacting levels of quality it demands of its members, each of which must pass a rigorous, anonymous inspection covering hundreds of meticulous criteria spanning from product to behavioral standards. This set of standards is the most stringent in the industry.

For reservations and information, visit http://www.lhw.com or telephone toll-free from the USA, Canada, Puerto Rico and the US Virgin Islands, (800) 223-6800.

About VFM Leonardo
VFM Leonardo is a technology leader in online visual content management and distribution for the hotel industry. VFM Leonardo's VScape® and VBrochure™ products leverage the distribution capabilities of the VNetwork™, the most universally accepted and largest online visual content distribution network for the global travel industry. VFM Leonardo offers the most effective digital asset management and online merchandising systems available today with over 1,000,000 visual images (photos, virtual tours and videos) for 90,000 hotels worldwide currently in distribution across the VNetwork. All four global distribution systems (GDSs) - Amadeus, Galileo, Sabre, Worldspan - as well as Pegasus source hotel visual content through VScape. Tens of thousands of travel-related channels including online travel agencies, travel research and supplier web sites, search portals; Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and more also source visual content through VScape. For more information about VFM Leonardo, visit http://www.vfmleonardo.com. Follow us on Twitter at @VFMLeonardo.

Media Contact:
Julie Vieth, VFM Leonardo Inc.
Toll free: 1-877-593-6634
Phone: 416-263-5446
Fax: 416-593-7572
Email: press(at)vfmleonardo(dot)com

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