Bead Electronics Sees More Leads for Custom Contact Pins

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In the past three months, Bead has seen a 200% increase in online leads for custom contact pins.These leads, driven from both from organic search and referral sites, are proving to be qualified prospects whose custom needs range from PCB pins to automotive contacts to connector pins for specialty lighting.

connector pins
We have always had the unique capability to provide custom contact pins at a low cost, but now that we can disseminate that information online, to the right audience, it's beginning to pay off.

Over the past three months, Bead has seen a 200% increase in online leads for custom contact pins. These leads, driven from both from organic search and referral sites, are proving to be qualified prospects whose custom needs range from PCB pins to automotive contacts to telecom pin assemblies.

Bead's engineering and manufacturing capabilities allow them to design, tool and produce custom contact pins very quickly with minimal tooling charges. These unique capabilities provide Bead's customers with a competitive advantage when off the shelf products are not available.

The increase in leads is the result of a more tailored inbound marketing strategy, a better understanding of SEO, and diligence in adding fresh content. Bead's initiatives to improve its inbound marketing efforts include the addition of several targeted landing pages, a new blog and an overhaul of their paid search campaign.

“We have always had the unique capability to provide custom contact pins at a low cost, but now that we can disseminate that information online, to the right audience, it's beginning to pay off”, said Ron Andreoli, President at Bead Electronics.

About Bead Electronics
Bead Electronics, a division of Bead Industries, Inc., manufactures precision end-to-end, solid-wire, and tubular contact pins for the telecom, automotive, connector and lighting industries. Their custom components deliver the performance of machined pins at the price of stamped, and they can be tooled in a fraction of the time at a modest cost.

The Bead-formed manufacturing process, called swaging, yields superior value because it's a high-speed, virtually scrapless cold-forming process capable of producing small metal parts that are dimensionally consistent and inexpensive.

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Jill Mayer
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