Our latest research shows that SMBs are increasingly turning to targeted, vertical electronic media
Past News ReleasesRSS
Santa Clara, Calif. (PRWEB) March 20, 2007
Rising above the fray of traditional Search Engine Marketing (SEM) vendors, a new kind of solution has emerged for small-to-medium businesses (SMBs) and online directory publishers that helps to crack the code for local search. Debuting at The Kelsey Group’s Drilling Down on Local conference in Santa Clara, Calif., LeadStream®, a new business unit of local search pioneer Innovectra , is a performance-based online lead generation solution for SMBs in targeted vertical and geographic markets.
Piloted in 2005, LeadStream’s business model utilizes vertical keyword analysis, testing and tracking methodologies, as well as segment-specific SEM tools and products that help drive motivated buyers to SMBs. From offering multiple ways of receiving and tracking leads including online landing pages with pay-per-call, email, mapping and coupons, to creating lead qualification and customer retention services, LeadStream is building a strong base of SMBs relying on its performance-based Internet marketing solutions.
“Search Engine Marketing continues to be a major challenge for small-to-medium businesses. In fact, recent market research shows that less than 6 percent of SMBs are using paid search as an avenue for lead generation,” said LeadStream President and CEO Chris Scotton. “With the dramatic increase of consumers going online to search for local products and services, LeadStream makes SEM simple for SMBs – a group characterized by limited marketing resources, budget and time – managing their Internet marketing campaign from beginning to end, while delivering qualified leads.”
With one of the only vertically-focused in-house ad sales and customer support teams, LeadStream is an effective channel distribution partner for vertical directories, search engines and Internet Yellow Pages seeking significant advertiser penetration and revenue growth. LeadStream has an intimate knowledge of the SMB market provided by a seasoned management team with deep Yellow Pages, local search marketing and advertising sales experience.
"Our latest research shows that SMBs are increasingly turning to targeted, vertical electronic media," said Matt Booth, senior vice president and program director for The Kelsey Group's Interactive Local Media practice. "This represents a considerable opportunity for online service providers, like LeadStream, that understand and deliver
solutions tailored to the unique needs of SMBs."
LeadStream offers a complete suite of products and services including online landing page templates and multiple search engine sponsored ads, priority placement on major search engines, a unique trackable phone number, a personalized performance-tracking site called LeadTrak and several other lead tracking methods tailored to SMBs needs.
LeadStream®, a business unit of local search pioneer Innovectra, is a performance-based online lead generation solution for small-to-medium businesses (SMBs). Utilizing a broad mix of search engine marketing tools and techniques, LeadStream is tailored to SMBs seeking a Web presence or increased sales leads in verticals and geographic markets most sought by online consumers. With SMB-experienced management and a vertically-focused in-house ad sales and customer support team, LeadStream is an effective distribution partner for vertical directories, search engines and Internet Yellow Pages seeking significant advertiser penetration and revenue growth. Founded in 2001, Innovectra is the only full-service local search software and services company and the first to offer an integrated online Yellow and White Pages directory platform for SMB advertisers. A privately held company, LeadStream is headquartered in Vienna, Va., with direct sales offices in Albany, N.Y. For more information, please visit http://www.leadstream.net.
Young & Associates
# # #