We’re not selling houses, we’re reaching people.
– John Houston
Dallas, TX (PRWEB) May 30, 2013
Eight years ago, John Houston was sitting in truck, stuck in the gridlock of Dallas’ I-35. And he got the sense God was trying to tell him something. Specifically: “This is the day.”
Houston knew exactly what “the day” meant. Five years earlier, he and his wife felt God leading them to establish a home-building business. Why? “Two reasons,” Houston explains. “One, to reach people for Christ and two, to give to the Kingdom. And that’s it. He said, ‘Those are the things I want you to focus on, you do that and I’ll take care of you.’”
Houston didn’t turn in his notice to his employer—an investment company—that same day (“That’s a big step of faith!” he told his wife), but he did soon thereafter. “I felt like God said, ‘Hey, you’ll never experience the miraculous if you don’t get out of the boat,’” Houston remembers. “Just like Peter—he would have never experienced the miraculous of walking on water if he hadn’t gotten out of the boat in the first place.”
On that leap of faith, Houston began John Houston Custom Homes in 2005. During that first year, Houston estimates they built six houses. This year? They’ll build around 220 houses.
It’s quite a story for a business that catalyzed in the middle of a traffic jam.
Obviously, Houston’s story couldn’t have happened without his deep faith in God. But it’s how he brings his Christian convictions to his business that has turned heads all over the Dallas-Fort Worth area. For Houston, his faith and his business both rely on building relationships. “We really believe the Scripture,” Houston notes. “It’s all about relationships. God says that He created us for relationship with Him. He says, ‘Love the Lord your God with all your heart, mind, soul, and strength.’ In order to do that, you have to have a relationship with Him. He says, ‘Love your neighbor as yourself,’ and in order to do that you have to have a relationship with [your neighbor]. You have to have a relationship with others. So pretty much everything surrounds relationships. That’s kind of how we tend to have our business to impact our community.
Houston’s unique approach to his business has also proven to attract attention for their remarkable sales numbers in the middle of a recession. “Our slowest growth year through the whole recession year over year is 27 percent,” he says. “So what that’s done is open up a huge door for me to sit across from bankers and developers and they’re going, ‘What are you doing? How are you selling houses?’ And we’re like, ‘We’re not selling houses, we’re reaching people.’
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