California Businesses Adapt to Changing Demographics -- Educational Workshops Help Businesses Reach Spanish Speakers

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Immigration has been at the forefront of the public eye in recent months, with President Bush requesting that all immigrants learn English. But in business, sometimes it's not that simple. We Talk Espanol offers quick immersion courses to help businesses learn to speak Spanish.

More than 10% of the United States population speaks Spanish, according to the 2000 Census. Of those Spanish speakers, only half reported speaking English fluently. But these are average statistics -- and California is far from average.

In East Los Angeles, 86.6% of the population reported speaking Spanish at home. And less than half of the population, only 48.1%, reported speaking English fluently.

What does this mean for a business owner or salesperson? If half of your target market doesn’t speak English, and you only do business in English, you’re missing -- that’s right -- half of your potential revenue.

But how does a native English speaker learn Spanish quickly? Busy professionals need a fast, effective way to learn Spanish. Immersion courses offer the best way to gain fluency quickly. Why? Immersion in a language is how we learn as children -- being surrounded by the language, picking it up naturally. In fact, immersion is the preferred method used when businesses need to train executives quickly for projects overseas.

We Talk Espanol will provide the Spanish language immersion experience for you weekly. We’ve partnered with top instructor/facilitators to get you speaking Spanish quickly and easily.

Our Immersion Program sessions are held once a week for eight weeks. Each session lasts only two hours, but advances your ability to speak Spanish quickly and easily.

Visit to find out more about We Talk Espanol’s Spanish Workshops. Workshops can be customized for companies or groups to include information specific to an industry or occupation.

About Butch Grimes

Butch Grimes is a recognized real estate authority, often called upon by national and international companies for guidance on achieving success in the ever-evolving minority emerging markets. His company, Team Equity L.A., specializes in inner-city real estate and foreclosures. Grimes shares his considerable real estate knowledge during a weekly radio show, “We Talk Real Estate with Butch Grimes” on KTYM, 1460 AM in Los Angeles. The show is the first live talk radio show dedicated to addressing real estate questions and concerns of inner-city communities. His monthly column, “The Real Estate Insider,” appears in state and local newspapers. For more information about Butch Grimes, please visit


Butch Grimes, Team Equity L.A., 323-750-3690 x. 236

Sadie Peterson, SD MarCom, Inc. (PR & Marketing Representative), 619-549-6838

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