Lebowski Fest and Fremont Outdoor Movies Proudly Announce the "Keys to the Universe" Ceremony Honoring the Real "El Duderino", Jeff Dowd, on Monday, July 20th at the Fremont Troll

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The Fremont Outdoor Movies has done it again. First Zombies attack the Fremont neighborhood of Seattle for a world record, and now on July 20th a Lebowski Fest that brings "The Dude" himself to Seattle.

Why the keys to the Universe, you ask? Well, this small artistic neighborhood has always touted itself as the Center of the Universe, so it seemed fitting that we award the Keys to our Universe to a former Seattlite, and creative himself

The Fremont Outdoor Movies has done it again. First Zombies attack the Fremont neighborhood of Seattle for a world record, and now on July 20th a Lebowski Fest that brings "The Dude" himself to Seattle.

The Fremont Chamber of Commerce honors Jeff Dowd with the first ever 'Keys to the Universe' before screening the movie. "Why the keys to the Universe, you ask? Well, this small artistic neighborhood has always touted itself as the Center of the Universe, so it seemed fitting that we award the Keys to our Universe to a former Seattlite, and creative himself," says Jon Hegeman, Fremont Outdoor Movies Co-Founder.

Jeff Dowd is the inspiration for the character Jeffrey Lebowski in the film The Big Lebowski. A former Seattlite (one of the Seattle Seven) Dowd has become a cult icon among many movie fans. "We are honored that he is joining us in Seattle for the return of Lebowski Fest," says Hegeman.

The public is invited to attend the ceremony at 5:00pm at the Fremont Troll, just under the Aurora Bridge at N. 35th St. and Troll Ave North. Jon Hegeman, Fremont's Urban Mythologist and Outdoor Movie Founder and Marko Tubic, President of the Fremont Chamber of Commerce will present the Keys to the Universe with Clover the Troll from the Fremont Arts Council officiating.

The inaugural Keys to the Universe Awarding Ceremony marks a new tradition in recognizing outstanding example in the creation of a compelling urban mythology and enduring character that epitomizes Fremont's larger than life spirit and upholds it's motto: "Delibertus Quirkus: Freedom to be Peculiar."

"People who are living large, making things happen, and capturing the imagination and whimsy of the world need to be recognized and celebrated", says Jon Hegeman. "As the adage goes, if you're not having fun you're not playing the game right". The Fremont Outdoor Cinema, the Fremont Arts Council, and all Fremont's quirky world famous icons, from the Troll under the Aurora Bridge to the Lenin Statue, are all about Fun. Jeff Dowd is a perfect recipient to inaugurate this tradition. "The Dude" belongs here.

Jeff Dowd will attend the Lebowski Fest Movie Party after the ceremony at the Outdoor Cinema. The Movie Party begins at 6:00pm and features live music from Har Mar Superstar, with the movie screening at dusk. Attire: LA casual -- bathrobes and pajamas recommended.

Lebowski Fest:
The first Lebowski Fest took place on October 12, 2002, at a bowling alley in Louisville, Kentucky. Founders Will Russell and Scott Shuffitt posted flyers around town, expecting 20 or so of their friends to show up. Instead, Lebowski loyalists flocked from all around, and a revolution was born.

"What do you do for recreation?" Julianne Moore's character Maude Lebowski asks The Dude in the film. "Oh, the usual," The Dude responds. "I bowl. Drive around. The occasional acid flashback." Lebowski Fest organizers have not strayed very far from that formula -- much to the delight of Festival attendees. 'Achievers' are regaled with two nights of events: live music and a screening of the movie on the first night; followed by an evening of bowling, replete with wild costumes, trivia contests, unlimited bowling, White Russians, and what-have-you. Lebowski Fest has also incorporated various reenactments of scenes from the film, art exhibits, and games, like the Ringer Toss, whereby contestants toss a bag of white undies out the window of a '72 Plymouth Fury III (dubbed the Lebowski-mobile, naturally), toward a Nihilist dummy target, for prizes. The Marmot Fling (catapulting a stuffed ferret into a small bath tub) and The Sheriff of Malibu Coffee Mug Toss are also 'Achiever' favorites.

For more information and tickets to the Seattle Fest on July 20th and 21st, go to the official website: http://www.lebowskifest.com

On Jeff Dowd:
(November 20, 1949) An American film producer and political activist best known as a member of the "Seattle Seven," who went to jail (briefly, for contempt of court) following a violent protest against the Vietnam War.

He later moved to Los Angeles, California and became an independent movie producer and promoter.

He met the Coen Brothers, directors of The Big Lebowski, while they were promoting their first film, Blood Simple. He is the basis for one of their most famous characters, Jeffrey "The Dude" Lebowski.

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