SmartWatt Energy to Present “Leveraging Energy-Efficiency to Build a Sustainable Brand” at 122nd IARW-WFLO Convention & Expo in Hollywood, FL

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Sustainability and green initiatives are all the rage, but are they profitable? And, furthermore, is there any way to leverage those projects for business development purposes?

Sustainability and green initiatives are all the rage, but are they profitable? And, furthermore, is there any way to leverage those projects for business development purposes?

It’s no secret that energy-efficiency initiatives can help a public refrigerated warehouse (PRW) save energy, while reducing maintenance and energy costs. It’s also no secret that PRW customers are developing their own sustainability programs and establishing sustainability benchmarks they expect suppliers and partners to contribute towards. Some PRWs are beginning to see the benefit in leveraging their energy-efficiency initiatives for brand-building purposes in an effort to attract or retain customers. By completing energy-efficiency projects and branding themselves as a sustainable PRW, International Association of Refrigerated Warehouse (IARW) and World Food Logistics Organization (WFLO) members can derive a business development benefit in addition to their reduced maintenance and energy costs. The end result is “profitable sustainability,” the theme of the 122nd IARW-WFLO Convention and Expo, which will be held at the Westin Diplomat in Hollywood, FL on May 4-8, 2013.

On Monday, May 6th at 11:15am, SmartWatt Energy’s President and Marketing Director, Chris Covell and Danielle Marquis, will be hosting a focus session at the Convention with Nor-Am Cold Storage’s Lead Engineer, Bernie Thomas, titled “Leveraging Energy-Efficiency to Build a Sustainable Brand.” The focus session will explore energy-efficiency initiatives for cold storage warehouses with the highest return on investment, including a case study of IARW PRW member Nor-Am Cold Storage’s recent LED lighting project with SmartWatt Energy at their Schuyler, NE facility. This session will also explore the marketing and public relations efforts Nor-Am and SmartWatt Energy completed in an effort to derive additional business development benefits.

SmartWatt Energy will also be exhibiting during the conference. Attendees are encouraged to visit the company at booth 221 to qualify for a free energy analysis and discuss sustainability and brand-building goals with staff.The IARW-WFLO Convention & Expo is held annually for members of the refrigerated and frozen warehousing and food logistics industries.


SmartWatt Energy is a unique energy-efficiency firm. It provides turnkey solutions for utilities, commercial, industrial and institutional clients and also develops proprietary software that streamlines internal workflow processes and provides comprehensive program reporting. SmartWatt Energy’s three divisions use cutting-edge technologies, design and processes to take on and solve their customer’s toughest sustainability challenges:

  • The Commercial, Industrial and Institutional Division works with end-use customers throughout the United States to design and install multi-measure energy-efficiency projects. Clients look to SmartWatt Energy to provide large-scale savings through turnkey energy auditing, engineering, project management and installation services.
  • The Utility Division contracts directly with utilities to manage their commercial energy efficiency programs. SmartWatt Energy’s vertically integrated program delivery platform ensures utility program success and customer satisfaction, because all elements of the utility program are handled by a talented, integrated, cross-functional team.
  • The Software Development Division creates customized, proprietary software applications to increase efficiencies and provide added value to utilities and national accounts clients.

SmartWatt Energy has won an Inc. magazine “Hire Power” award and has been named the “5th Fastest Growing Private Engineering Company in the United States” on the magazine’s annual 5000 list. For more information, visit

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Danielle Marquis
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