TopRank Online Marketing CEO, Lee Odden, Speaks at National Direct Marketing Association - Educates DMA Members on Search Engine Basics, Blogs and Marketing with RSS

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Search engine marketing pro and CEO of TopRank online marketing, Lee Odden, shares ethical strategies for search marketing, best practices for results-oriented blogging and podcasting and how social media is becoming the new high-impact tool for marketers.

The search engine marketing techniques I will review with session attendees, who desire an SEO certification, have been gleaned from performing hundreds of client search engine optimization campaigns over the past 6 years - Lee Odden, president and founder of MN-based TopRank Online Marketing, will be presenting at three sessions during the annual DMA conference which is understood to be the World's largest event for marketers.

Sessions at which Lee will be presenting include:

DMA Search Marketing Certification: "Search Engine Basics"

Saturday October 14, 2006, 10 am - 12:30 pm

This session is a 2.5 hour intensive training for marketers who wish to be certified through the DMA on the basics of search engine marketing. Lee will educate attendees on how to achieve search engine marketing results ethically. “White Hat” best practices will be brought to attendees.

“The search engine marketing techniques I will review with session attendees, who desire an SEO certification, have been gleaned from performing hundreds of client search engine optimization campaigns over the past 6 years,” said Odden.

“Blogs, RSS and Podcasting”

Monday October 16, 2006, 4:30 pm - 5:30 pm

Marketers are increasingly looking for alternative and/or additional channels for content distribution. Marketers and consumers are increasingly engaging in more social sources of information and interaction.

Odden will discuss how to effectively use the new technologies of blogs, podcasting, and RSS to reach and retain customers. In addition to covering the technology of these marketing tools, Odden will share a detailed description of how these techniques quantifiably create exposure opportunities that generate conversion rates that are often higher than other online marketing tools.

“Search engines aren't the only source of traffic in town,” says Odden. “With the increasing use of social media such as Digg,, YouTube and New Media PR, there exist abundant social media optimization opportunities for companies marketing online”.

Search Marketing Lab

Tuesday October 17, 2006, 2:45 pm - 4:00 pm

With a team of expert panelists, Odden will evaluate session attendees’ websites. He will consult on the fly and provide actionable tips and strategic search engine marketing feedback.

During the DMA event, Odden will join a panel of RSS thought leaders at a roundtable forum to discuss the state of RSS marketing, publishing and the future of the technology. The conversation will focus on key issues driving business adoption of RSS and explore how direct marketers can use RSS to drive sales. The event will also serve as a vehicle for industry partners to discuss challenges, viable solutions and achieve a mutual understanding of goals and objectives for dmRSS.

Both during and after the event, Odden will be open for discussions on strategies and tactics for alternative optimization including marketing with social media, new media PR, audio, video and viral online marketing through case studies from agencies and companies.

To learn more about search engine marketing, setup a briefing with Lee Odden via SMisukanis @

About TopRank

TopRank Online Marketing is a search engine optimization company founded by Lee Odden, in 2001. TopRank provides search engine optimization, online public relations and blog consulting services for companies that need increased sales and brand visibility online.

A veteran Internet marketer, Lee has worked with hundreds of clients in the past 9 years to develop winning Internet marketing strategies and knows the search industry from the ground up. He is often cited in business publications, provides contributed articles and speaks on the topics of search and blog marketing.

Lee Odden also serves on the Board of Directors for the Minnesota Interactive Marketing Association ( and publishes Online Marketing Blog, offering daily search engine marketing news. He also contributes weekly search engine and blog marketing articles to Search Engine Smarts, Lockergnome Internet Marketing, Business Blog Consulting.


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Susan Misukanis
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