We are very confident in the creative firepower this new partnership creates. Both LeeReedy and Xylem clients can look forward to a new level of efficiency and brand development expertise
Denver, Colo. (Vocus) September 22, 2009
LeeReedy, a Denver-based innovation, brand and design consultancy, today announced its investment in Xylem Digital, one of the Rocky Mountain region’s leading digital agencies. The two companies will continue to operate separately, but will collaboratively team on all business moving forward, leveraging one another’s capabilities to service clients across categories and disciplines. Together, the two organizations boast vast creative experience in industries including consumer-packaged goods, financial, medical, technology, retail and travel.
Patrick Gill, current President of LeeReedy, will assume the role of CEO of Xylem Digital. Scott Snyder will remain a Principal and Chief Strategy Officer of Xylem Digital, and John Gilbert will continue as Xylem Digital Creative Director. Xylem clients include Chiquita, Red Robin, Jack Link’s, Fresh Express, Molson-Coors and Dots, among others. The firm specializes in full-service digital advertising strategies and campaigns, including websites, mobile, social network marketing, online media campaigns and more.
“In the process of building our own interactive division, we decided it was simpler and more valuable to instead invest in a proven creative digital powerhouse. We found this in Xylem Digital,” said Patrick Gill, LeeReedy Principal and Xylem CEO.
“We are very confident in the creative firepower this new partnership creates. Both LeeReedy and Xylem clients can look forward to a new level of efficiency and brand development expertise,” added Kelly Reedy, LeeReedy Principal and Creative Director.
LeeReedy promises its philosophy will remain the same. The firm specializes in discovering the true essence of a brand, whether it’s a new brand or one that needs repositioning. Once the essence is understood, the same people who positioned the brand create the execution. There are no layers between strategy, copy and design. There’s nothing lost in translation, no matter the medium. LeeReedy’s client roster includes Atkins, The Clorox Company, Proctor & Gamble, Dr Pepper/Snapple Group, Sports Authority, Hunter Douglas and others.
“Clients continue to push us to integrate our offerings to better expand our reach into their businesses. Collaborating with LeeReedy will enable our common vision of seamless brand innovation, while allowing both companies to continue to flourish and better meet the needs of our respective clients,” said Scott Snyder, Principal of Xylem Digital.
Both businesses plan to hire additional employees in the coming weeks.
LeeReedy is an innovation, brand and design consultancy working with exceptional national and international brands. LeeReedy’s expertise lies in efficiently discovering the true essence of a brand, whether it’s a new brand or one that needs repositioning, then executing communications perfectly in sync with the strategy. Established in 1969, LeeReedy is headquartered in Denver, Colorado. For more details, visit http://www.leereedy.com.
About Xylem Digital:
Xylem is a leading independent digital advertising agency working with top brands around the globe. To deliver measurable results, Xylem empowers brands to leverage complete interactive capabilities with strategically designed integrated campaigns. Established in 2000, Xylem is headquartered in Denver, Colorado. For more details, visit http://www.xylemdigital.com.