Angela Daniello Joins Strategic Brands on Fire

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“We are delighted that Ms. Daniello has joined our team,” said Sasha Hefler, President of Strategic Brands on Fire.

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Strategic Brands on Fire, a public relations and marketing firm in the legal vertical, announced today that Ms. Angela Daniello has joined the company as Vice President of Client Services. She will develop brand identity through social media platforms and public relations strategies for new clients, grow the firm’s business development, and channel partner relationships.

“Having come from the legal industry, I see this as an exciting opportunity to work with some up-and-coming corporations in the legal space,” said Ms. Daniello. She brings over 15 years of experience building and leading marketing organizations and programs that have delivered increased company visibility and revenue growth.

Ms. Daniello’s most recent position was Director of Marketing Communications at Discovery Mining, Inc., where she built the marketing organization from the ground up. She oversaw a budget of $1 million and orchestrated all facets of marketing communications, including strategy, positioning, and branding. She developed and managed public and analyst relations, online programs, content, direct marketing, and events. Ms. Daniello guided the company’s growth into a top-tier Electronic Discovery technology company. Under her direction, Discovery Mining, Inc., joined the exclusive ranks of Inc. 500’s list of America’s fastest-growing entrepreneurial businesses and Deloitte’s Fast 500 technology companies.

Ms. Daniello’s professional expertise encompasses a broad range of industries. She has worked for Oacis Healthcare Systems; TightLink, a customer relations management firm; PASCO Scientific, a science education firm; and Interwoven, a content management firm.

Ms. Daniello’s role with Strategic Brands on Fire will be an asset to the firm’s West Coast expansion. “We are delighted that Ms. Daniello has joined our team,” said Sasha Hefler, President of Strategic Brands on Fire. “Her vision, awareness, and passion for excellence will be integral to the firm’s growth and vital to our commitment to serve our public relations clientele in the Western region.”

About Strategic Brands on Fire

Strategic Brands on Fire specializes in identity and public relations campaigns for start-ups and companies that need re-branding and positioning in the legal vertical. The company develops effective strategic planning based on unique insight into marketing opportunities based on client needs by delivering increased revenues, a rise in market share and brand awareness. The Strategic Brands on Fire team has established a solid reputation for integrity and trust among their clients and partners. For more information visit:


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Sasha L. Hefler
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