For LegalZoom Toffee Entrepreneur, Business is Sweet : Mom's Secret Toffee Recipe also the Recipe for Success; How One Entrepreneur Turned to LegalZoom and Found Success as the "Toffee Lady"

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As Janet Long found out, mom does know best. With her mom’s secret recipe in hand, Janet incorporated Elaine’s Toffee Co. three years ago with her dad and two sisters. In no time at all, the San Francisco-based toffee business was booming, and continues to experience strong growth with an expanded national distribution network that includes top retailers.

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We never thought we'd make money doing what we love.

"Our goal was to take an idea and make it happen – my mother, Elaine, made the best toffee in the world, so we turned her toffee into a business," explains Janet Long. "We never thought we'd make money doing what we love."

As partners, each family member took on a share of the workload to launch Elaine's Toffee Company. Dad Jim Ahlgren with sisters Anita Layng and Linda Bardwil took on a marketing roll, reaching out to retailers and corporations. Janet was responsible for the "business end," including forming their company. Elaine's Toffee Company was incorporated with LegalZoom, the nation's leading online legal document and filing service. Janet was so impressed with how simple the process was that she shared her experience with LegalZoom. Likewise, LegalZoom was impressed with Janet and her family's drive and entrepreneurial spirit that the family was selected to share their story in LegalZoom's television commercials.

Today, Janet can be seen featured in the LegalZoom television commercials, sharing her experience of starting Elaine's Toffee Company. Being on the commercials has elevated Janet to celebrity status and she is recognized everywhere she goes. The television exposure has also spread her business reach beyond her small Bay Area community to now include consumers and retailers across the nation.

Janet and her family's story shows that all it takes to start a business is a great idea and the right resources to make it happen. In this case, Janet and her family loved and enjoyed making their mother's toffee recipe and were able to create a booming business by doing so. LegalZoom made the process of protecting their business fast and easy.

"With, entrepreneurs can learn about different business formation options, and prepare and file the appropriate legal documents once they decide their best option," said Brian Liu, co-founder and chairman of LegalZoom. "Whether it's forming a corporation, LLC, or even filing a DBA, offers entrepreneurs the best online resource for starting a new business."

About is the nation's leading online legal document and filing service. Co-founded by attorney Robert Shapiro in 2001, ( offers a convenient and cost-effective way to take care of common legal needs. LegalZoom service offerings include: Wills, Living Wills, Incorporation, LLC Formation, Living Trusts, Powers of Attorney, Divorce, Small Claims, Trademarks, Patents, Copyrights and more. is not a law firm and does not provide legal advice or counsel.

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Stephanie Holbrook or Jason Avila
The Rogers Group
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