(PRWeb UK) July 3, 2010
Unlike the bulk of its competitors, whose short sighted pricing policies still reflect a pre-recession economy, Big Appliances are passing massive savings direct to customers with a price ethos that can only be described as “ethical”. The Essex based importer of Leisure range cookers; Maytag fridge freezers; Belling range cookers; and Stoves range cookers, is sidestepping the usual costs of white goods for its customers by stopping delivery charges altogether and removing hidden extras normally built into the price tag of each item.
Corollary to this, of course, is the realisation that other importers of white goods have basically been ripping their customers off for years. Big Appliances are careful to point out that they have never buried hidden subscriptions to magazines (a common practice, apparently, in the retail of Maytag fridge freezers, Belling range cookers, and so on) in their prices: and their free UK mainland delivery charge is less of a recession busting offer and more of a standard practice. Standard, that is, for them – there is, as far as can be ascertained, no other company performing similar importing services that can come close to this kind of customer saving.
How this will affect the white good market in the long term is unclear: but it can’t be denied that there’s a move towards ethical trading across most UK marketplaces at the moment, spurred by consumer realisation that if they are going to have less money to spend then every pound has to count. Leisure range cookers and Stoves range cookers, wonderful though they indubitably are, are not cheap. Customers are bound to go for the best deal, now more than ever – and with its clear pricing structure, Big Appliances is rapidly beginning to look like the only good deal around.
Can their rivals recover from such a big hit? Possibly, though whether or no they deserve to is another matter. Companies that have been supplying Leisure range cookers, Stoves range cookers, Smeg range cookers and Falcon range cookers at hugely inflated prices for years have presumably made more than enough out of their unfortunate customers already. It is, perhaps, time for the little guys to make a charge. And the small family business from Essex with the big heart is looking set to move in that direction.
A Big Appliances customer can save as much as 53% on Smeg range cookers. That’s a lot of top quality white goods for what looks like a stupidly small price. The truth, of course, is in the pudding – in this case, the pudding that has been cooked for years by a marketplace traditionally used to taking its customers for a ride. Big Appliances just baked a whole new cake – and now everyone wants a slice of the action.
Big Appliances is a family run Essex kitchen appliances business. Their full range is delivered free of charge.
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