Author Explains How to Build Low-Risk Startups in Lendio Podcast

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Jim Beach, author of “School for Startups,” debunks entrepreneur myths around creativity, risk and passion, and outlines how many people can start a company with little risk.

Jim's candid, commonsense approach might give many people the confidence to jump out of their cubicles and start their own road of entrepreneurship.

Author Jim Beach join’s Lendio’s Entrepreneur Addiction Podcast today and outlines simple plans to start a successful business without risk and creativity.

To listen to the podcast, go here:

“Jim’s candid, commonsense approach might give many people the confidence to jump out of their cubicles and start down their own road of entrepreneurship,” said Dan Bischoff, co-host of Entrepreneur Addiction and director of communications at Lendio.

Beach wrote the book, “School for Startups” to help give grounded, simple ideas that will help people start successful businesses. Things, he says, that have been forgotten in recent years.

“When my mom read it, she said, ‘There’s nothing new in there. It’s full of old-fashioned common sense.’ That’s the way it’s meant to be,” Beach said. “We’re going back to the way we did it 50 years ago.”

In the end, Beach says successful entrepreneurship is not about creativity, passion, and risk. There’s one thing, he says, that determines successful business owners, no matter the industry.

“What makes you successful is getting off the sofa,” Beach says in the podcast.

Highlights of this episode include:

    *Jim Beach’s ‘School for Startups’
    *Steve Jobs broke entrepreneurship for most of us
    *Remove the risk by making money first
    *Remove creativity
    *Ideas are cheap
    *Don’t look for a job, start a company
    *Creating multiple income streams
    *Do your job poorly and get fired
    *Don’t kid yourself, you’re expendable
    *Build your business slowly
    *Zero risk business ideas
    *Adding value to your email marketing
    *The :18 second elevator pitch
    *Be passionate about the right things

Lendio’s Entrepreneur Addiction Podcast airs every Monday morning. To listen, visit

Media and blogs are invited to use any of the audio with attribution.

About Lendio
Lendio makes small business loans simple by matching qualified small business owners with active banks, credit unions, and other lending sources. Through a proprietary matching technology, Lendio assists a business owner to identify the business loan category and specific lenders that offer the highest probability for that business owner to prepare for and secure a business loan approval. Lendio formerly operated as For more information, contact Lendio at press(at)lendio(dot)com.


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