Author Persuades CEO’s to Build Personal Brands in Lendio Podcast

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Suzanne Bates, author of the “Discover Your CEO Brand” joins Lendio’s Entrepreneur Addiction Podcast to discuss why company leaders need to develop a strong personal brand.

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It’s very important for leaders to understand who they are, and what they stand for.

In the days after Steve Jobs’ death, many people are paying tribute to the co-founder of Apple.


“He created the most powerful CEO brand in the world,” said Suzanne Bates, author of “Discover Your CEO Brand,” in the latest episode of the Entrepreneur Addiction Podcast.

Bates joined Lendio’s Entrepreneur Addiction Podcast this week to discuss CEOs and how their personal brands propelled their businesses.

“Suzanne has studied CEOs for 10 years, and watched how they influenced, motivated and inspired others,” said Dan Bischoff, co-host of Entrepreneur Addiction, and director of communications for Lendio. “She’s published three books for CEOs, and is a great interview with a ton of knowledge about successful leaders.”

Bates' other books include "Speak Like a CEO," which is published in five different languages, and "Motivate Like a CEO." In today’s business environment, developing a personal brand is crucial in creating a strong corporate brand. In the podcast, Bates defines a brand and outlines how CEOs can create strong brands by communicating their unique character.

“It’s more than business and technical skill that’s required to run a great company,” Bates says in the podcast. “It’s very important for leaders to understand who they are, and what they stand for.”

Other highlights from this episode include:

    *What separates the good from the great CEOs
    *The Steve Jobs story
    *The Ford Motor Company story
    *Constant Contact story
    *Xerox story
    *How small businesses can create a strong brand
    *Why a brand is based on character
    *How social media affects your brand
    *How personal brands influence corporate brands
    *Why businesses neglect building a personal brand
    *How branding affects business financing

Lendio’s Entrepreneur Addiction Podcast airs every Monday morning. To listen to any episode, visit

Media and blogs are invited to use any of the audio with attribution.

About Lendio
Lendio makes small business loans simple by matching qualified small business owners with active banks, credit unions, and other lending sources. Through a proprietary matching technology, Lendio assists a business owner to identify the business loan category and specific lenders that offer the highest probability for that business owner to prepare for and secure a business loan approval. Lendio formerly operated as For more information, contact Lendio at press(at)lendio(dot)com.

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