bit.ly to Join Lexalytics at 6th Text Analytics Summit

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Will discuss integration of Lexalytics software into bit.ly for text & sentiment analysis.

bit.ly is ahead of the curve in this market and has already gained tremendous mindshare with good reason

Text analytics and sentiment analysis company Lexalytics today announced that its client bit.ly, a popular utility that allows users to shorten a long URL, share it, and then track the resulting usage, will join the company at the 6th Annual Text Analytics Summit. The event is slated for May 25th-26th, at the Radisson Hotel in Boston, Mass.

The Text Analytics Summit will examine the latest market trends and big questions facing the text analytics industry. Participants will explore the impact that developments in sentiment analysis and social media analysis are having on shaping the future of text mining.

In the Text Analytics Case Studies track on May 26, bit.ly chief scientist Hilary Mason will discuss the integration of Lexalytics software into bit.ly for text and sentiment analysis. In her session "Content discovery engine: Analyzing the bit.ly content stream to help users discover relevant content," Mason will explore the use of text analysis capabilities in a large-scale content and recommendations engine. Further, she will discuss how text analysis solved the recommendation cold-start problem and also discuss strategies for applying these to large-scale systems.

"bit.ly is ahead of the curve in this market and has already gained tremendous mindshare with good reason," said Jeffrey Catlin, CEO, Lexalytics. "We're enthusiastic about continued opportunities for clients such as bit.ly to push boundaries as they seek to enhance the value of content through text and sentiment analysis."

Lexalytics' Salience engine is the foundation of several leading marketing, reputation management and social media monitoring solutions. Its powerful sentiment and text analytics capabilities help companies monitor and make sense of huge amounts of information from diverse sources - Twitter, blogs, RSS feeds, web sites and in-house content - and react in real-time.

The Text Analytics Summit will feature Lexalytics executives in two sessions:

  •     CEO Jeffrey Catlin will participate in the Technology Panel on May 25. Catlin will join in a discussion around the transition of the text analytics market from early adopters to early mainstream as a broader mix of people adopt the technology. Additionally the panel will explore how social media analysis is moving into the mainstream and the role that text mining plays.
  •     Lexalytics' Seth Redmore, VP Product, will speak at a workshop presentation on May 25. Redmore will host a wide-ranging text analytics discussion including abstract ideas alongside technical facts. Redmore will present customer snapshots from different market segments including reputation management, market intelligence, hospitality, search and financial services.

For information on the 6th Annual Text Analytics Summit, see http://www.textanalyticsnews.com/text-mining-conference/index.shtml . For additional details on Lexalytics, visit http://www.lexalytics.com.

About bit.ly
bit.ly allows users to shorten, share, and track links (URLs). Reducing the URL length makes sharing easier. bit.ly can be accessed through our website, bookmarklets and a robust and open API. bit.ly is also integrated into several popular third-party tools such as Tweetdeck. A more full list of third party tools can be found on the bit.ly blog. Unique user-level and aggregate links are created, allowing users to view complete, real-time traffic and referrer data, as well as location and metadata. Tracking stats are available after users shorten their long links with bit.ly by clicking on the "Info+" link on bit.ly, or just adding a "+" sign to the end of any bit.ly link (for example, http://bit.ly/n0og+).

About Lexalytics
Lexalytics, Inc. is a software and services company specializing in text and sentiment analysis. By enabling organizations to make sense of the vast content repositories on sources like Twitter, blogs, forums, web sites and in-house documents, Lexalytics provides the context necessary for informed critical business decisions. Serving a range of Fortune 500 companies in the financial, search, reputation management and media industries, among others, Lexalytics partners with industry leaders such as FAST, Endeca, ThomsonReuters, and BurrellesLuce to deliver the most effective sentiment analysis solutions in the industry. For more information, visit http://www.lexalytics.com. Lexalytics also provides expert commentary on text and sentiment analysis on its blog and Twitter via @Lexalytics or @Lexascope.

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