“Life…supplemented” Forms Social Media Advisory Board to Guide Wellness Campaign

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Leading female wellness bloggers to help move the nation from “WannaBeWELLs” to “AlphaWELLs”

The campaign is engaging more actively in social media and it is a natural progression for us to take the wellness message directly to millions of people who are increasingly spending more and more time online.

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To build awareness and activism around its consumer wellness education campaign “Life…supplemented,” the CRN Foundation today announced the formation of the campaign’s Social Media Advisory Board. The board members will guide the social media initiative to motivate Americans to make the three pillars of health – a healthy diet, responsible use of supplements, and regular exercise – an integral part of their daily wellness regimen.

“The campaign was conceived in 2006 to help individuals create a healthier lifestyle and offer educational, actionable information with the My Wellness Scorecard tool,” said Judy Blatman, senior vice president, communications, Council for Responsible Nutrition (CRN) and a CRN Foundation Board member. “Now the campaign is engaging more actively in social media and it is a natural progression for us to take the wellness message directly to millions of people who are increasingly spending more and more time online. We are extremely gratified to have thought leaders within the health and wellness social networks to help us harness the power of social media and ignite a passion for healthy living.”

The “Life…supplemented” Social Media Advisory Board members include seven influential bloggers with an interest in wellness issues:

  •     Andrea Metcalf, Fit Today, AndreaMetcalf.com
  •     Cascia Talbert, Healthy Moms, TheHealthyMoms.net
  •     Christine Peterson, Foresight, Foresight.org
  •     Danielle Omar, Food Confidence, DanielleOmar.blogspot.com
  •     Jenn Fowler, Frugal Upstate, FrugalUpstate.com
  •     Liz Scherer, Flashfree, Flashfree.wordpress.com
  •     Sheryl Kraft, HealthyWomen.org, HealthyWomen.org/womentalk/blog/midlife-matters

“Life…supplemented” is using social networks to get online communities motivated, working together, and talking to one another about wellness. To get started, take My Wellness Scorecard to find out where you stand on the wellness scale—are you an AlphaWELL, a WELL, a WannaBeWELL, or an OhWELL. You can also join the health discussion with “Life…supplemented” on Facebook and Twitter (@wannaBwell). For more information on the three pillars of a healthy lifestyle, visit http://www.lifesupplemented.org.

About "Life…supplemented" - "Life… supplemented" is a consumer wellness campaign dedicated to driving awareness about the mainstream use of dietary supplements as an integral part of a proactive personal wellness regimen that combines healthy diet, supplements and exercise. The campaign is managed by the Council for Responsible Nutrition, the leading trade association for the dietary supplement industry, under its affiliated 501(c)(3), the CRN Foundation. The dietary supplement category includes products such as vitamins, minerals, botanicals, sports nutrition, weight management and specialty supplements. More than 150 million Americans use these products each year to promote and maintain good health. Find out more about AlphaWELLS, WELLS, WannabeWELLS and OhWELLS by clicking on My Wellness Scorecard at http://www.lifesupplemented.org.

Contact:

CRN
Erin Hlasney
202.204.7684

CRT/tanaka
Kelly Bucher Sakalas
757.640.1982 x28

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Kelly Bucher Sakalas
CRN Foundation
757-640-1982 ext. 28
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