Life is good® Opens New Store in Destin, Florida

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Lifestyle Brand Spreads the Power of Optimism to the South with the Opening of their Newest Company–Owned Store

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We are thrilled to announce that we are bringing our brand of optimism to the South with the opening of our newest company–owned store. It’s an exciting time...2012 will be a year of significant growth for us. -Bert Jacobs, Chief Executive Optimist

Bert and John Jacobs, founders of the lifestyle brand Life is good®, have come a long way from the days of selling t-shirts from the back of their van on college campuses. This February, Life is good welcomed the newest addition to the Life is good family with the opening of its seventh company–owned store in Destin, Florida. Life is good spreads the power of optimism through its colorful collection of apparel and accessories and through its nonprofit action arm, the Life is good Playmakers, helping kids overcome poverty, violence and illness.

Located within the upscale shopping destination, Destin Commons, the store will offer a full line of Life is good merchandise, including a wide range of t-shirts, hats, sleepwear, bags, home goods and much more.

“We are thrilled to announce that we are bringing our brand of optimism to the South with the opening of our newest company–owned store,” said Bert Jacobs, the Chief Executive Optimist at Life is good. “It’s an exciting time at Life is good, as 2012 will be a year of significant growth for us. We feel like we are just getting started.”

In addition to the store in Destin, Florida, Life is good merchandise can be found at national retail locations and online at Lifeisgood.com.

For more information on The Life is good Company and the Life is good Playmakers, please visit Lifeisgood.com and to learn more about Destin Commons, please visit destincommons.com.

About The Life is good Company
The Life is good Company, based in Boston, MA, spreads a fresh outlook on life with its colorful collection of apparel and accessories and through its social mission to help kids overcome poverty, violence and illness. For more information on Life is good, please visit Lifeisgood.com.

About the Life is good Kids Foundation
The Life is good Kids Foundation is an accredited 501(c)(3) public charity whose mission is to help kids overcome poverty, violence and illness. Through its action arm, the Life is good Playmakers, it provides training and support to the adults dedicated to caring for these children so that all involved lead healthier, more joyful lives. More than $7.5 million has been raised to date for children in need, principally through Life is good Festivals and the 100% of profits that The Life is good Company donates to the Foundation from nationwide sales of select products. For more information, visit Lifeisgood.com/playmakers.

Life is good® is a registered trademark of The Life is good Company.

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Caroline Cabral
Life is good
617.266.4160 239
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