Lifesmine.Com Revolutionizes the World of Social Networks

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Lifesmine.com (http://www.lifesmine.com) is announcing the launch of the world's first virtual "real time" mixer connected to a social network. Through the use of a powerful event center application developed by WebEx, which is owned by Cisco Systems, Inc., Lifesmine.com subscribers will now be able to meet and talk in a live group setting held on the internet.

We believe that our subscribers and advertisers will truly benefit from our people connect system

Lifesmine.com is announcing the launch of the world's first virtual "real time" mixer connected to a social network. Through the use of a powerful event center application developed by WebEx, which is owned by Cisco Systems, Inc., Lifesmine.com subscribers will now be able to meet and talk in a live group setting held on the internet.

Hundreds of millions of U.S. consumers have adopted social networking services as a tool to meet new people and express themselves. Spreading like wildfire, social networks have a stickiness among consumers that potentially make them prime real estate for advertising. However, a new report from IDC argues that sites like MySpace, Facebook and YouTube have not yet realized their full potential as advertising media.

Lifesmine.com seeks to use its People Connect virtual meeting center to allow people to meet in a real time internet environment which also allows for product promotion through a live consumer opinion polling system. Lifesmine.com understands that people want to meet new people through social network environments which are also an ideal setting for advertisers to connect with their potential consumers. "We believe that our subscribers and advertisers will truly benefit from our people connect system", stated Larry Lutvak, CEO of Lifesmine.com. "We have found that people love to interact in the WebEx system which was adapted initially for corporate webinars," he added.

According to IDC, social network operators are only beginning to learn how to monetize their services. Few offerings currently generate income in proportion to the media attention they receive. However, the popularity of social networks will eventually translate into revenues. IDC estimates that social networks only made about $400 million in revenues in 2006, but could make as much as $1 billion this year.

Lifesmine.com caters to visitors who are approximately between 35 to 60 years old. "This age group is coveted by major corporations," said Lutvak. "We knew it was just a matter of time before consumers of my age group became aware of the benefits of social networks."

The trend toward more mature social network users has been accelerating recently. An analysis of visitors to MySpace.com by Comscore shows that as the site has experienced dramatic visitor growth, it has become more popular among older Internet users. Internet users between the ages of 35-54 now account for 40.6 percent of the MySpace visitor base. Lifesmine.com has recently experienced a 3600% increase in internet reach according to Alexa, an internet ratings system owned by Amazon.com.

The first Lifesmine.com People Connect event will be held on Monday, the 2nd of October, 2007 at 7:30 PM EST. To attend this landmark event, go to http://www.lifesmine.com to register for access to People Connect.

About Lifesmine.com:
Lifesmine.com is a social network focused on consumers with a median age of 35 to 60 years old. The site highlights areas that appeal to this audience such as meeting new people, current events, politics, and life style choices. Lifemine.com is also a web location where people can interact and help each other by sharing experiences and knowledge.

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Larry Lutvak

Laura Betterly
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