AETN Digital Partners with Punchbowl to Offer Party Planning Service to Moms

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Lifetime Moms Party Planner Launches to Bring Award-Winning Features of Punchbowl.com to Moms in Time for the Holidays

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We chose Punchbowl because of their ability to provide a high-quality party planning solution that will make life a little easier for the Lifetime Moms audience.

AETN Digital and Punchbowl today announced the launch of the Lifetime Moms Party Planner, a free party-planning service that moms can use to effortlessly plan all of their holiday celebrations.

The Lifetime Moms Party Planner powered by Punchbowl is available on LifetimeMoms.com, an online resource for moms, by moms, offering original content in 10 verticals including parenting, health, pregnancy, food, home, beauty & style, and product reviews. The Lifetime Moms Party Planner includes all of the core party planning features of Punchbowl.com.

“Lifetime Moms is for real moms who have busy lives and face real challenges,” said Kim Dobson, VP, Lifetime Moms. “We chose Punchbowl because of their ability to provide a high-quality party planning solution that will make life a little easier for the Lifetime Moms audience.”

The innovative features of the Lifetime Moms Party Planner make it ideal for planning Halloween parties, Christmas parties, New Year’s parties, and even Thanksgiving dinner. The Date Decider helps hosts get group consensus on the ideal party date—one of the biggest challenges during the busy holiday season. Digital Invitation Studio offers hundreds of stylish and modern invitations and save the dates, each with companion envelopes in a variety of shapes, sizes, and stunning color palettes. The Potluck allows guests to easily sign up to bring items and allows hosts to effortlessly manage who’s bringing what. Hosts can also keep track of their RSVP list with ease and share party details with their social networks.    

"Savvy moms love to use Punchbowl’s start to finish party planning platform to plan birthdays, holiday parties and other family events,” said Matt Douglas, CEO, Punchbowl Software. “Punchbowl is excited to bring our party planning suite to Lifetime Moms this holiday season.”

To create a free account, visit the Lifetime Moms Party Planner: http://lifetimemoms.punchbowl.com

About Lifetime Networks
Lifetime Networks is a diverse, multi-media company, committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television®, Lifetime Movie Network®, Lifetime Real Women® and Lifetime Digital™ (which includes myLifetime.com, LMN.tv, Lifetime Games, Roiworld.com, DressUpChallenge.com, MothersClick.com and LifetimeMoms.com) are part of Lifetime Entertainment Services, LLC, a subsidiary of A&E Television Networks, LLC. A&E Television Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.

About AETN Digital Media
AETN Digital Media, a division of A&E Television Networks, LLC, is a leading provider of digital content for properties including History, Lifetime, A&E, Biography, Roiworld, DressUpChallenge, Lifetime Moms and MothersClick. More than 13 million unique visitors per month engage with the company’s digital brands across 14 properties, and millions more consume the content via syndication, social media and mobile.

About Punchbowl Software
Punchbowl Software is the company behind the critically acclaimed website Punchbowl.com. Punchbowl.com helps consumers plan parties from start to finish with ideas, online invitations, favors, gift registries, photo/video sharing, and more. In addition to our award-winning party planning site, Punchbowl.com offers free eCards, a useful Reminders service, Engagement Announcements, and a content site called Reasons to Celebrate. Founded by software and user interface experts Matt Douglas and Sean Conta, the company is located in Framingham, MA and is backed by Contour Venture Partners and Intel Capital. To learn more, visit http://www.punchbowl.com/corporate.

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