Liftopia.com Ushers in Ski Season with KickApps Powered Community
‘The Lodge’
Enables Skiers and Snowboarders to Share Videos, Photos, Opinions and
More Online
NEW YORK (Business Wire EON/PRWEB ) December 21, 2007 --
Liftopia.com, the national
discount lift ticket marketplace for skiers and snowboarders, and KickApps,
the leading on demand social media platform, today announced the launch
of The
Lodge, an online community for Liftopia.com users and winter sport
enthusiasts. The Lodge provides a forum for skiers and snowboarders of
all skill levels to get more enjoyment out of the season by sharing
personal videos, photos and opinions on ski resorts, as well as
communicating with other members to find ride shares to the slopes or
tips on the hottest trails.
Now into its second year, with a strong user base, Liftopia expects to
offer lift ticket discounts for over 50 alpine resorts nationwide. Using
KickApps, Liftopia’s newly launched social
media community not only provides an engaging, interactive forum for
skiers and snowboarders, but it also helps Liftopia reach skiers and
snowboarders virally over the Web - users can take the various photo,
content and video Widgets that are posted to The Lodge to their own
websites or blogs. In addition, The Lodge features niche interest
groups, including sports photography, films, telemarking and
backcountry, that users can join to share stories and media around those
topics.
“The skiing and snowboarding community is a
naturally collaborative group that has always been about sharing their
experiences and love of the sport; and with The Lodge, people can
immortalize these stories by sharing them with the world,”
said Ron Schneidermann, co-founder of Liftopia. “Not
only was KickApps a fast and economical way to get our community up and
running quickly for this ski season, their single sign on feature
allowed us to integrate seamlessly with our custom lift ticket
application. The KickApps team has been incredibly supportive, and our
KickApps developer Haylie McCort at DotcomCowgirl
customized our site and showed us how to use the KickApps Widgets for
viral marketing.”
The KickApps hosted social media platform allows web publishers like
Liftopia to easily create and deploy social and rich media powered
online communities on their existing websites. KickApps’
sophisticated yet easy-to-use development tools allowed Liftopia to
customize The Lodge’s look and feel to match
their website and brand, and the platform also offers tips and tools for
growing and managing their online community.
“Social media gives Liftopia a way to keep
its user base engaged throughout the year by providing skiers and
snowboarders a forum to connect with others even when they’re
not on the slopes during the winter,” said
Alex Blum, CEO of KickApps. “The Lodge is a
great way for Liftopia to engage and grow its customer base, and we are
looking forward to helping bring new revenue opportunities to Liftopia
through their online community.”
About Liftopia.com
Liftopia launched in October of 2006 with a Web site that helps skiers
and riders find and buy lift tickets online, for less. Liftopia helps
resorts utilize yield management and distribution strategies from the
online travel industry to generate incremental revenue. Liftopia is
located in San Francisco, CA and was founded by Ron Schneidermann and
Evan Reece.
About KickApps
KickApps’ on demand social media applications
enable web publishers and marketers to quickly and easily grow, engage
and monetize online audiences. Our platform features a broad spectrum of
applications, including social networking, user-generated content,
online video players and viral Widgets, that are tightly integrated with
media and community management tools for complete control of the
community. KickApps is highly customizable and flexible for seamless
integration with any website using HTML, CSS, JavaScript and APIs.
Customers include: ABC Family, CW Television, Scripps Network
Interactive, VIBE Magazine, HBO, Cinemax, BET Networks, Cox Television,
Fila, Kraft Foods, P&G, the Phoenix Suns, among many others. For more
information, please visit www.kickapps.com
and www.kickdeveloper.com.
Note: Liftopia, Liftopia.com, its logo, “Ski
more. Pay less.” and “More
downhill, less up front.” are registered
trademarks of Liftopia, Inc.
See the original story at: http://eon.businesswire.com/releases/liftopia/kickapps/prweb590002.htm
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