We have a reputation for putting our customers first, and we wanted to carry that over into the web business.
Canterbury, Kent, United Kingdom (PRWEB UK) 14 May 2012
With its intuitive interface, it is clear that the Superior Lighting website, has been designed with simplicity in mind. The clearly labelled product categories mean even the most novice of computer users can browse the impressive light fittings collection, which has recently been updated with new flush ceiling lights and bathroom ceiling lights. For each product, there are high quality images, which allow customers to view the products in detail. Importantly, the site is secure, so customers can buy in confidence.
The site is designed to make it easy to view and buy all types of domestic light fittings, including flush ceiling lights and bathroom ceiling lights, with savings to be made on every product.
“Having worked in the lighting business for over 14 years, we know what customers expect,” says Superior Lighting co-owner, Robert Heritage. “They want high quality light fittings at reasonable prices and expect exceptional service as standard.” According to Robert, meeting those requirements has become exceptionally difficult for many businesses. “The state of the economy is making things difficult for everyone at the moment,” he states. “The costs involved with running a traditional retail outlet mean that customers are feeling the brunt in terms of prices.” By setting up online, Robert and Peter say they can avoid those costs and pass on the savings through reduced prices. “We knew there was an opportunity to provide customers with a strong range of quality products at lower prices,” comments Peter. “We just needed to figure out the best way to make that a reality. And that led us to the web site – the low running costs mean we can offer discounts on all of our light fittings, including wall lights, lamps, flush ceiling lights and bathroom ceiling lights.”
Providing online customers with a ‘family business’ experience is also very important to Robert and Peter. “Superior Lighting is an established family-run business and our customers appreciate that,” remarks Peter. “We have a reputation for putting our customers first, and we wanted to carry that over into the web business.” To achieve that, the web site contains helpful lighting tips and enquiries from customers are also encouraged. “Anything to do with lighting and light fittings, we’re here to help. Advice, product information, order details – whatever you need, just get in touch.”