Superior Lighting Continues Consumer Advice Campaign on Domestic Lighting Technology into 2013

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Kent’s leading lighting experts Superior Lighting, shed a little light on conflicting consumer trends.

Customers tell me they resent being made to feel guilty about what they buy.

A recent study by the Hong Kong Trade Council (Source: shows a growing dilemma for consumers of domestic lighting products. Despite a strong desire to make intelligent “green” choices when buying light fittings and bulbs, the most significant factors driving their purchasing decisions are still quality and price.
This study, which gathered opinions from over 350 of the World’s leading developers, manufacturers and distributors of domestic lighting products, showed that for over 80% of consumers, these traditional values matter most.
Robert Heritage, Marketing Manager at Superior Lighting, is not surprised.
“There is a distinct lack of clear and unbiased information available to the general public. Most consumers do not like being told what to do and may look to work around government policy wherever possible. In a nutshell, customers tell me they resent being made to feel guilty about what they buy.”
According to Robert this is borne out by his customers’ purchasing choices.
“We still see a strong demand for incandescent light bulbs because the general public do not like the light quality of many of the energy saving alternatives. We also hear from many customers who have regretted buying cheap mass-produced bulbs and fittings, which have proven unreliable and sometimes expensive to run.”
Robert believes consumers need good, up-to-the-minute and expert advice now, more than ever before. So what advice does he have for a confused public? He offers three key suggestions.
“Firstly, remember you have choices. There are still good supplies of incandescent bulbs available and an incredible range of light fittings in all kinds of styles to make your home look attractive.
“You can also mix and match the lighting you use throughout your home. Flush ceiling lights are very popular for the living room or bedroom but might not give the right kind of light for your study. Likewise, what you choose to light your hall could be different from your bathroom ceiling lights.
“Finally and most importantly, seek good unbiased advice so you can make your own decisions with a clear conscience - knowing you’re getting value for money!”
Robert and the team at Superior Lighting offer free advice on choosing the right lights and light fittings for your home and can offer a wide range of options to suit every need.

About Superior Lighting:
With over 30 years experience in the lighting trade, Superior Lighting has an in-depth knowledge of a huge range of products and can offer specialist advice on a wide range of lighting problems. Superior Lighting works with both domestic and commercial customers of all sizes. We aim to make the name of Superior Lighting synonymous with quality, personal service, style and choice.

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