Orlando, FL (PRWEB) June 27, 2012
The Search Monitor, a real-time search engine monitoring tool, and comScore, Inc., a leader in measuring the digital world, announced a collaboration today to combine data into a new vertical research offering for SEM and SEO marketers. The joint vertical research offering will provide deep competitive insights on hundreds of industries. SEM and SEO marketers will get real-time visibility into individual advertiser's market share, ad spend, keyword performance, and rank, along with ad copy details consisting of performance metrics and special offers embedded in the ad copy. Learn more at http://www.thesearchmonitor.com/lighthouse.
"We are really excited to join our real-time data with the impression and click-thru data available through comScore's Search Planner service," said Lori Weiman, CEO of The Search Monitor. "The combination of data and metrics will yield a highly accurate view of an advertiser's performance on the search channel."
"We look forward to working with The Search Monitor to help deliver unique search planning insights to SEM and SEO marketers from the top of the search funnel to click-through and conversion," said Eli Goodman, Media Evangelist at comScore.
By using the vertical research tool, called Lighthouse, search marketers will be better armed for business development activities like prospecting and pulling together key pieces of data for sales presentations. SEM and SEO practitioners will find the information pertinent to support budgeting decisions, for deep dives to find new opportunities being exploited by competitors, and to benchmark success over time.
About The Search Monitor
The Search Monitor monitors paid search, organic search, social media, mobile search, and shopping engines worldwide for brand and affiliate compliance, and competitive intelligence. Interactive agencies, search marketers, and affiliate marketers use The Search Monitor to gather and analyze competitive information more effectively. To learn more please visit http://www.thesearchmonitor.com.
comScore, Inc. is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit http://www.comscore.com/companyinfo