Chicago, IL (PRWEB) April 26, 2013
Earlier this month, contemporary lighting experts from Lightology went to Milan Design Week 2013 to uncover the latest trends at the biennial Euroluce International Lighting Exposition. Video interviews with some of the world’s leading designers and contemporary lighting brands promise to wow industry professionals and lighting enthusiasts alike.
Founded in 1976 and held every other year, Euroluce is the premier lighting exposition at the international level. Euroluce is part of a larger group of design expositions known as iSaloni, which also includes the annual Internazionale del Mobile (International Furniture Exposition), among others.
In addition to exploring up-and-coming talent at the show, the Lightology crew interviewed tastemakers and design gurus from two dozen of the world's leading contemporary lighting brands. Viewers will enjoy Euroluce video portraits featuring top brands like Artemide, Axo Light, Flos, Foscarini, Kartell, Leucos, Moooi, Oluce, Swarovski and Terzani, among others.
Representatives from Residential Lighting Magazine, who accompanied the Lightology team for a portion of the interviews, announced that fans of Lightology’s Dallas Market Interviews would find the upcoming Euroluce videos even more engaging.
Lightology Marketing Manager Fred Kern, who led many of the interviews, is impressed by the dedication and professionalism exhibited by all involved. "At Euroluce," Kern says, "there exists a tremendous sense of community and respect between manufacturers. They're doing what they do because they love it. They have such tremendous passion for lighting design—you can literally feel it in the air.
"It was so amazing to see so many fixtures infused with European art and style, and with palpable emotion. Regardless of how strange they may seem initially, all of the designs just make sense.
"It was an incredible experience, one I will never forget, and we hope to share that experience with our viewers."
Before the release of the Euroluce 2013 Video Interviews, viewers can browse Lightology’s Euroluce Photo Gallery, featuring notable installations, progressive Light-Art and stunning decorative lighting fixtures from the world’s leading contemporary designers.
The gallery also features photos from Moooi’s off-site installation inside a rented warehouse, where high style and eclectic sensibility met with avant garde sensuality. The staged living quarters at via Savona 56, Milan, juxtaposed lavish, old world motifs with the clean lines of modern design to create an unforgettable setting that was the highlight of the exposition.
Those enticed by Lightology’s Euroluce 2013 Photo Gallery will also enjoy the Lightology Euroluce Pinterest Board. Featuring imagery from a variety of sources in addition to their own photos, the board captures the visual essence of Euroluce from its origins to present day.
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