Provides Location-Aware Mobile Discovery Solutions to Trulia and Brownstoner

SAN FRANCISCO (Business Wire EON/PRWEB ) July 22, 2008 -- In conjunction with the Inman News Real Estate Connect Conference, LightPole, Inc., a mobile application service provider for content publishers, today announced a focus on the real estate vertical with Trulia and Brownstoner. These innovative partners are building solutions on the LightPole mobile platform to provide their customers with unprecedented access to a wealth of real-time real estate information, no matter where they are. By offering solutions that address the entire spectrum of the market, the LightPole system demonstrates the scale and capabilities needed for category leaders such as Trulia, while offering the economics necessary to support hyper-local “long tail” players like Brownstoner.

These vertically-focused LightPole-powered mobile applications represent the first of what we hope to be a big step forward in the evolution of our business

By integrating with LightPole's mobile platform, the real estate market can demonstrate continued innovation in providing best-of-breed solutions to its customers and deliver the necessary capability of being able to search for a home when you're on the go.

Given our focus on the local real estate market, we have long thought that having a means to mobilize our content in a way that offers a truly individualized, dynamic and location-relevant experience would further entice our loyal followers

Over time, the ability of our readers to have access to Brownstoner.com content while on-the-go will prove invaluable to building and participating in the Brownstoner community.

Trulia (www.trulia.com), the best place to start a real estate search, is the fastest-growing U.S. real estate Web site, with approximately 5 million unique visitors per month. Brownstoner (www.brownstoner.com) is a site about Brooklyn real estate and renovation, and all the tangential topics that impact life inside and outside the home in Brooklyn. Launched in October 2004, the site currently has about 150,000 unique visitors per month. Over the coming months, the number of third-party LightPole-powered solutions is expected to expand substantially. For more information, or to get LightPole on your phone, please visit www.lightpole.net.

“These vertically-focused LightPole-powered mobile applications represent the first of what we hope to be a big step forward in the evolution of our business,” said Doug Klein, LightPole CEO. “By integrating with LightPole’s mobile platform, the real estate market can demonstrate continued innovation in providing best-of-breed solutions to its customers and deliver the necessary capability of being able to search for a home when you’re on the go.”

“Given our focus on the local real estate market, we have long thought that having a means to mobilize our content in a way that offers a truly individualized, dynamic and location-relevant experience would further entice our loyal followers,” said Jonathan Butler, founder of Brownstoner Media LLC. “Over time, the ability of our readers to have access to Brownstoner.com content while on-the-go will prove invaluable to building and participating in the Brownstoner community.”

About LightPole

LightPole enables publishers to easily extend the content they already have to reach new markets and build new communities. The service supports a variety of business models, including subscriptions, transactions and advertising. Publishers can configure their offerings to allow readers to post comments, share links, and meet online. No special programming or expensive IT investments are required.

LightPole already supports hundreds of models of mobile phones, including Blackberry, Motorola, Nokia, and most phones from leading carries such as AT&T, Sprint/Nextel and T-Mobile as well as the Blackberry on Verizon. LightPole continues to add support for new phones all the time, including plans to release a version for the Apple iPhone later this year.

Founded in January 2007, LightPole is headquartered in San Francisco and has a development center in China.

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