LightScribe Direct Disc Labeling Technology Hits Five-Year Milestone

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Launched in January 2004, LightScribe is now licensed by over 100 PC, electronics, CD/DVD and software companies worldwide, with over 115 million LightScribe-enabled drives shipped to date

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Over five-years since the initial public announcement, LightScribe users have creatively personalized their digital content and, for businesses, improved impressions serving their commercial interests

LightScribe Direct Disc Labeling today announced its five-year milestone, with an expanded base of over 100 licensees that highlights broad adoption of LightScribe's CD/DVD labeling technology and reflects enthusiastic customer response worldwide. Over 115 million LightScribe-enabled drives have shipped to date and LightScribe represents approximately 40% of worldwide DVD writer sales with the installed base growing at approximately five million drives a month.* Additionally, over one million LightScribe.com visitors a month are viewing LightScribe's Design Center and downloading Template Labeler, label designs, and Windows and Linux software development kits.

LightScribe -- a laser DVD/CD label burning technology found in many popular brands of DVD/CD burners, laptops and PCs -- gives people the ability to easily burn silkscreen-quality photos, graphics, images and text directly onto LightScribe CDs and DVDs. A simple title printed in normal mode will typically take a couple of minutes. A fuller disc image will take approximately 15-20 minutes. LightScribe CDs are available in gold, red, orange, yellow, blue and green.

LightScribe Direct Disc Labeling technology is now being incorporated by over 100 personal computer, optical drive and media manufacturers, software developers, and media and hardware brands worldwide, including:

Personal computer manufacturers -- Alienware, Asus, Equus Computer Systems, Evesham Technology, Founder, HP, Lenovo, Medion, MESH Computers, Packard Bell, Paradigit, Samsung and Targa

Hardware brands -- Ahtec Computer, Alienware, Apricorn, Asustek, Ativa, BenQ, Buffalo, Candy Technology, Evesham Technology, Freecom Technologies, Gear Head, Gericom, HP, I/OMagic, LaCie, LG Electronics, Lite-On IT, Medion, Memorex, Packard Bell, Pacific Digital, Paradigit, Philips, Pioneer, Samsung and Sony

Media brands -- Aleratec, Ativa, BenQ, Digitex, Esperanza, HP, Imation, Infiniti, Intenso, KODAK Media Products, Maxell, Melody Technology, Memorex, Microboards, Mitsubishi, Omega, Philips, Platinet, PRIMEON, Ricoh, River Pro Audio, TDK, Vakoss Verbatim and VinPower

Optical drive manufacturers -- Asustek, Hitachi-LG Data Storage, Lite-On IT, Panasonic Communications, Panasonic Shikoku Electronics, Philips LiteOn Data Systems, Pioneer, QSI, Sony Optiarc, TEAC and Toshiba-Samsung Storage Technology

Software developers -- Acoustica, BHA, Corel, CyberLink, Droppix, Honest Technology, Kandalu, MicroVision Development, NEATO, Nero, NewSoft Technology, NewTech Infosystems, Roxio, SmileOnMyMac, Sonic Solutions, Target Cast and Ulead

Duplicator and Disc publishing systems manufacturers -- Acronova, Advanced Digital Research, Alea, Aleratec, Amtren, CD PRO Resolu, Datatronics, Mexty Productions, Microboards and VinPower

Media manufacturers -- CMC Magnetics, Mitsubishi Kagaku Media and Moser Baer India

Hardware component manufacturers -- Marvell, MediaTek, Sony Semiconductor and Sunext Technology

System integrator -- Micro-Star International

"Over five-years since the initial public announcement, LightScribe users have creatively personalized their digital content and, for businesses, improved impressions serving their commercial interests," said Kent Henscheid, marketing manager for LightScribe. "In the last several years, LightScribe streamlined its software environment to broaden accessibility for developers, and we now see applications well beyond single-user computing, including content duplication and numerous vertical markets. Following key business goals of broad adoption and technology simplification throughout its life cycle - coined as 'burn/flip/burn' - LightScribe is a success story in driving complex technology to consumer ease-of-use and affordability."

LightScribe-enabled CDs, DVDs, software, desktops, notebooks, aftermarket optical disc drives and duplicator systems are available at major retailers worldwide, as well as through most leading online stores.

About LightScribe

LightScribe Direct Disc Labeling offers consumers and businesses a simple, no-hassle way to burn professional-looking, silkscreen-quality labels on their CDs and DVDs. LightScribe extends optical media, recorders and software through an integrated system of media with special laser-sensitive coating, laser control and imaging drive modifications, and labeling software enhancements. LightScribe uses the same laser that burns data in the disc drive to create precise, iridescent labels. LightScribe technology was developed and patented by HP. A business unit of HP, LightScribe licenses its technology to optical industry leaders in drive and media manufacturing and to hardware, media and software brands. Additional information about LightScribe is available at http://www.lightscribe.com .

*Drive sales per licensee reports. Drive sales percentage per licensee reports and Techno Systems Research Co., LTD (TSR) ''Quarterly Report: Trends for Optical Disc Drive Market - 3rd Quarter 2008,'' published December 2008

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