LightScribe Direct Disc Labeling Expands Online Retail Channel in the U.S. and Europe

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LightScribe CD and DVD brands Microboards and PRIMEON adding new Internet retailers.

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This expanded online presence will build on current channels and bring an even more attractive LightScribe-enabled DVD/CD price point to existing and new customers.

LightScribe today announced an expanded online retail channel in the U.S. and Europe through its CD and DVD media licensees Microboards and PRIMEON. Microboards is initially featuring eight new online resellers including CD Dimensions, Full Compass, Media Mega Mall, Media Supply, Meritline, National Recording Supplies, Polyline, and Super Media Store. In Europe, eRetailer Nierle is featuring PRIMEON media.

"LightScribe is proud of its strong presence in the brick and mortar retail channel and existing online retail outlets," said Kent Henscheid, marketing manager for LightScribe. "This expanded online presence will build on current channels and bring an even more attractive LightScribe-enabled DVD/CD price point to existing and new customers."

LightScribe Direct Disc Labeling technology DVD/CD media brand licensees include: Ativa, BenQ, Digitex, Esperanza, HP, Imation, Infiniti, Intenso, KODAK Media Products, Maxell, Memorex, Microboards, Mitsubishi, Omega, Philips, Platinet, PRIMEON, Ricoh, River Pro Audio, TDK, Vakoss, and Verbatim.

LightScribe-enabled CDs, DVDs, software, desktops, notebooks, optical disc drives and duplicator systems are available at major retailers, as well as online. Pricing and availability information for LightScribe-enabled CD and DVD discs is available at lightscribe.com.

About LightScribe:
LightScribe Direct Disc Labeling offers consumers and businesses a simple, no-hassle way to burn professional-looking, silkscreen-quality labels on their CDs and DVDs. LightScribe extends optical media, recorders and software through an integrated system of media with special laser-sensitive coating, laser control and imaging drive modifications, and labeling software enhancements. LightScribe uses the same laser that burns data in the disc drive to create precise, iridescent labels. LightScribe technology was developed and patented by HP. A business unit of HP, LightScribe licenses its technology to optical industry leaders in drive and media manufacturing and to hardware, media and software brands. Additional information about LightScribe is available at http://www.lightscribe.com.

Contact:
John D'Avolio
Triggerfish Consulting for LightScribe
415-642-4049
johnd @ triggerfish.org

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