Lil’panda launches new optimistic character and product line for tween girls

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New character and product line for tween girls

Lil’panda launches new optimistic character and product line for tween girls

The Lil’panda Company today announced the launch of Lil’panda, a super cute, upbeat and expressive lifestyle character brand which seeks to be a positive influence in the lives of tween girls.

Lil’panda is more than just a character product line; it is a lifestyle that expresses a positive point of view. ‘Happiness is contagious’ is not just the Lil’panda tag line; it’s the expression of the brand philosophy.

“Kids today are exposed to a lot of negativity and cynicism forcing them to grow up too fast. Lil’panda is a counter point to this negativity as it promotes a positive, fun and upbeat attitude,” stated Stephen Gross creator of Lil’panda. “Kids are our future so I created Lil’panda, the biggest lil’optimist, to encourage them to make a positive difference in the world.”

The Lil’panda merchandise collection debuts in Spring/Summer 2010 and features expressive apparel with fashion tees, tanks, and hoodies as well as stationery and collectable plush. All apparel are made from the highest quality, ultra soft material providing extraordinary comfort while the custom fashion fit provides a fun and stylish look for girls.

The brand is sold in specialty boutiques and department stores. Clothing samples and retail prices are available upon request. For a closer look at the brand’s premiere spring/summer collection, visit http://www.lil’panda.com

For an interview with Stephen Gross, samples requests or any other inquiries, contact DPA and Nathalie Dubois at 1310-3134143 or nathab(at)mac(dot)com *Happiness is contagious*

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NATHALIE DUBOIS
DPA
13103134143
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