When we invited him to be a featured participant, we knew he would connect well with students and give them valuable information and advice. But the real pleasure was in seeing the thoughtful, articulate, and savvy music industry professional he has become, and which our students aspire to be. He gave them something to shoot for, and showed them that it's possible.
Boston, MA and Calabasas, CA (Vocus) April 26, 2007
Line 6, Inc. , maker of the legendary POD® and industry leader in guitar amplifier and multi-effects modeling technology, announced today that Gregg Stein, Line 6 Director of Marketing Communications and Berklee College of Music alumnus, was invited to present and speak at Berklee's Second Annual Music Business/Management Alumni Reunion Celebration.
During the two-day event, Mr. Stein spoke to students in several Marketing and Business Management classes, as well as participated on the event's panel discussion.
Gregg Stein spoke with students to share his professional experiences and to discuss Line 6's state-of-the-art recording and performance products. He provided insight on marketing techniques used to successfully launch and sustain product lines and corporate branding campaigns.
"Gregg truly outdid himself in our MB/M Alumni Reunion Celebration at Berklee last week," said Don Gorder, chair of Berklee's Music Business/Management Department. "When we invited him to be a featured participant, we knew he would connect well with students and give them valuable information and advice. But the real pleasure was in seeing the thoughtful, articulate, and savvy music industry professional he has become, and which our students aspire to be. He gave them something to shoot for, and showed them that it's possible."
Gregg Stein, a seasoned marketing professional, was previously with Numark, Alesis and Akai Professional, where he served as director of marketing worldwide. He was responsible for all global marketing management, brand management, business development, artist management and event marketing. Prior to Numark, Alesis and Akai Professional, Stein led the strategic marketing efforts at the Avedis Zildjian Company.
Stein is a graduate of Berklee College of Music with a bachelor's degree in Music Business/Management and Performance. He recently completed his Master's of Special Studies in Administration and Management at Harvard University.
About Berklee College of Music
Berklee College of Music was founded on the revolutionary principle that the best way to prepare its students for careers in music was through the study and practice of contemporary music. For over 60 years, the college has evolved constantly to reflect the state of the art of music and the music business. With over a dozen performance and non-performance majors, a diverse and talented student body representing 70 plus countries, and a music industry "who's who" of alumni, Berklee is the world's premier learning lab for the music of today - and tomorrow.
About Line 6, Inc.
Incorporated in 1996, Line 6 is a music gear manufacturer dedicated to developing music products to inspire creativity both on the stage and in the studio. Headquartered in Calabasas, California, Line 6 currently has a presence in over 60 countries worldwide with offices in California and the United Kingdom. In just under seven years, Line 6 has grown from an original team of 10 to over 200 employees. As the pioneer of digital modeling guitar amplifiers, Line 6 has created award-winning products for guitarists, bass players and engineers, working both on stage and in the studio. For more information visit http://www.line6.com.
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