Chelsea Manor™ Introduces a New Retail Concept at Westfield Fashion Square

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Chelsea Manor™ brings fashion lingerie and intimate apparel with boutique-style shopping experience to the mainstream consumer through a partnership with Westfield Fashion Square.

Chelsea Manor

“We feel the Chelsea Manor brand is a fresh new concept and is well positioned for growth within our shopping center,” stated Theone Miller, Marketing Director.

Chelsea Manor™ and Westfield LLC finalized an agreement to open a chain of boutique-style stores offering fashion lingerie and intimate apparel. The announcement was made today by Houman Salem, founder and chief executive of the Salem Holdings Company (parent company to Chelsea Manor™).

The first Chelsea Manor store is set to open in December 2009 at Westfield Fashion Square in Sherman Oaks, California (a city in the Los Angeles County). Chelsea Manor, a subsidiary of the Salem Holdings Company, intends to open an additional 5 stores by the end of 2010 in the Southern California area, with the strategic objective of opening 75 stores nationwide by 2013. “We are proud to be working with the talented people at Westfield, they share our vision and excitement with the overall Chelsea Manor brand and concept,” commented Salem.

Westfield is the world’s largest operator of Malls, with retail properties throughout the United States, United Kingdom, Australia, and New Zealand. The Westfield Fashion Square caters to a high-end clientele and is among Westfield’s top properties. Other stores in Westfield Fashion Square include Bloomingdale’s, Macy’s, Zara, bebe, Guess, Planet Funk, and True Religion – among others. “We feel the Chelsea Manor brand is a fresh new concept and is well positioned for growth within our shopping center,” stated Theone Miller, Marketing Director.

Chelsea Manor features European-inspired fashion with modern gothic interior design and architecture combined with the high-end customer service generally found only in small boutique stores. This combination promotes the darker and more sensual side of intimacy with service that focuses on product knowledge and overall customer support.

Chelsea Manor will introduce its own private collection of over 50 styles of lingerie and intimate apparel. In addition, the stores will carry other notable brands such as Cosabella, La Perla, Sophie B, and Biatta. “By bringing the Chelsea Manor boutique-style retail concept to shopping malls, we are proud to say that we are the world’s first ‘Mainstream Boutique’,” commented Salem.

About Salem Holdings Company:
Salem Holdings Company™ owns and operates businesses in the fashion, apparel, and retail industries. Headquartered in Downtown Los Angeles, California with offices in New York City, Salem Holdings Company™ is committed to becoming the largest conglomerate of diversified lifestyle brands in the United States. For more information about Chelsea Manor or Salem Holdings Company, please email: media(at)salemholdings.com or visit http://www.salemholdings.com . Also, visit Chelsea Manor at http://www.chelsea-manor.com and connect with us on Facebook and Twitter.

About Westfield:
The Westfield Group (ASX: WDC) is an internally managed, vertically integrated shopping center group undertaking ownership, development, design, construction, funds/asset management, property management, leasing and marketing activities and employing in excess of 4,000 staff worldwide. It has investment interests in 120 shopping centers in four countries, with a total value in excess of US$53 billion and is the largest retail property group in the world by equity market capitalization. For more information, please visit http://www.westfield.com

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