Attendees will learn how to overcome the challenges inherent in both digital and traditional marketing, and gain insight into how to help their brands and boutiques grow.
New York, NY (PRWEB) February 07, 2012
Combining the best elements of a marketing seminar, a lingerie fashion show and a networking event, New York City's newest Lingerie Trade Show, the Lingerie Designer Showcase will be debuting the first Brand Affair Event in collaboration with Bra La Mode this February 22, 2012 starting at 6pm at the Producers Club (358 West 44th Street).
The Brand Affair is a panel discussion on the importance of marketing and PR for your lingerie business and is moderated by Margaret Shrum, the Lingerie Goddess and includes, as panelists, Lauren Rich, founder + director of RICHPR, Fashion PR agency specializing in intimate apparel; Treacle, the Founder of the Lingerie Addict and digital media consultant for the lingerie industry and Dan Sackrowitz, VP of Marketing and New Business Development at BareNecessities.com. Attendees will learn about how to overcome the challenges inherent in both digital and traditional marketing, and gain insight into how to help their brands and boutiques grow.
This exclusive industry event is "invitation only" as space is limited and all guests are required to RSVP to lingeriejournal.eventbrite.com.
The panel discussion will be concluded with a "Lingerie Exhibition" fashion show featuring the latest designs of the independent designers showcasing their collections at Lingerie Designer Showcase - Ann Vogue, Clare Bare Lingerie, Dottie's Delights, Good Night Gilda, Ombrato Sleepwear, Priscilla Jade Lingerie and Toad Lillie.
All industry professionals are welcome to attend an "Intimate Affair" Networking Social immediately following the panel discussion and lingerie exhibition at The Lounge at The Producer's Club. The Brand Affair is co-hosted and sponsored by Bra La Mode and The Lingerie Journal.
Luis Paredes, publisher of The Lingerie Journal and founder of the Lingerie Designer Showcase and Moira Nelson, lingerie industry professional and founder of the intimate apparel resource site Bra La Mode, share a passion for bridging the gap between independent lingerie designers, brands, businesses and larger scale intimate apparel companies, organizations and professionals.
Their mission is to bring together lingerie professionals from all aspects of the industry to collaborate, educate and share resources to ultimately elevate the intimate apparel industry as a whole.
Brand Affair sponsors include Love Me Sugar Sleepmasks, Eucalan Lingerie Wash, Fits.me, Bra La Mode, PromoStyl, Lingerie Briefs, BareNecessities.com, The Lingerie Addict, RichPR, Affinitas, Gozooko, Directory-Sexy.com and The Full Figured Chest.
The Brand Affair is being held on the second day of the Lingerie Designer Showcase - a new lingerie trade show for independent lingerie designers. The show is being held from February 21 - 23, 2012 at the AKA Hotel Residences (on 44th street between 6th and 7th avenues) in New York City.
Buyers interested in attending can stop in any day of the show or schedule an appointment on the show’s site: http://lingeriedesignershowcase.com/attendee-registration/
The show also has a dedicated Twitter account @TLJ_Showcase for buyers and fans to follow.
About The Lingerie Journal
The Lingerie Journal is the number one online lingerie trade publication in the United States reaching hundreds of consumers, buyers, lingerie retail store owners, independent lingerie designers, wholesale manufacturers, influential lingerie bloggers, and other intimate apparel professionals (as well as those in related fields) on a daily basis.
About Moira Nelson of Bra La Mode
Moira Nelson has worked in the wholesale Intimate Apparel industry for over a decade and is the founder of Bra La Mode, a resource for professionals in the Lingerie industry and related fields. Bra La Mode takes an Intimate look inside Intimates by hosting unique intimate apparel events, featuring event coverage of Intimate Affairs, intimate interviews with Intimate Insiders, and opinion pieces providing Intimate Insights.
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