Enabling consumers to directly interact with advertising - particularly in a retail environment like a shopping mall - could dramatically influence the purchase decision and deliver a measurable response to the advertiser.
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Los Angeles, CA (Vocus) September 3, 2009
LinkMe Mobile (http://www.linkmemobile.com), a brand of Evryx Technologies, Inc., the global leader in mobile search technology, has partnered with the Mall Division of Clear Channel Outdoor, Inc. (http://www.clearchanneloutdoor.com) and Coty Prestige, a Division of Coty, Inc. (http://www.coty.com), to transform the way consumers interact with advertising.
This partnership focuses on promoting and driving in-store sales of Coty Prestige's wildly popular Harajuku Lovers fragrances - created by pop star Gwen Stefani and inspired by her four real-life backup singers - Love, Lil'Angel, Music and Baby. By snapping and emailing a picture of a Harajuku Lovers backlit advertising display in any of 11 select Clear Channel malls across the country, participating consumers will receive a coupon response sent directly to their mobile phone. This mobile coupon may be presented at the fragrance counter of the Macy's department store in each mall to instantly receive a free deluxe Harajuku Lovers fragrance sample set. This four-week campaign during the month of September will reach 12 million mall visitors across four Top 10 DMA's in Los Angeles, New York, Philadelphia and Miami.
As Alan High, President of Clear Channel Malls, explains, "Enabling consumers to directly interact with advertising - particularly in a retail environment like a shopping mall - could dramatically influence the purchase decision and deliver a measurable response to the advertiser."
LinkMe Mobile fundamentally changes advertising - and the entire retail shopping experience - by reaching out and immediately engaging consumers at the precise moment when they become interested in a product. Advertising need no longer be just about impressions. LinkMe Mobile's technology transforms traditional marketing into real and measurable engagement and conversion opportunities.
"LinkMe Mobile makes traditional advertisements interactive by linking them to additional content (e.g., discounts, targeted promotions) specifically tailored to influence consumer behavior," says Tony Spencer, Ph.D., Chief Marketing Officer of Evryx Technologies. "By engaging consumers in an innovative one-on-one brand conversation via LinkMe Mobile's image recognition technology, brands and retailers are provided real-time metrics regarding who is seeing their ads and interacting with them."
Alan High concurs, "LinkMe Mobile's technology effectively enables each advertisement to better engage the consumer - offering our advertising partners a powerful new tool to influence behavior and purchase decisions."
About Evryx Technologies, Inc.
Evryx Technologies Inc., founded in 2001 and based in Los Angeles, California, is the global leader in mobile search technology with brands in the U.S. (LinkMe Mobile), UK (SnapNow), Japan (ShaLink) and China (Evryx China). Evryx transforms mobile phones into extraordinary Discovery Devices™ by linking consumers to brands the very moment they become interested in a product. Evryx's turn-key, end-to-end solutions are ideally suited for every type of mobile marketing interaction from print, broadcast and theatrical, to out-of-home, retail, gaming and more. With five issued patents, and 28 pending globally, Evryx is the only company to combine visual, voice, and audio recognition technology. This multi-layered approach - and the rich data it provides - offers brands a deeper understanding of the consumers they seek to engage and convert into customers.
Currently, through its U.S. brand LinkMe Mobile, Evryx's patented image recognition technology powers the visual search component of the new Barnes & Noble Bookstore application launched June 2009 for iPhone and iPod Touch. Within the first day of its release, this groundbreaking app captured the top spot in the Bookstore apps category on iTunes and continues to receive rave reviews daily from excited customers. With a tap of the finger, customers can use their iPhone's camera to search and shop for millions of books, DVDs, or music CDs. By snapping a photo of the front cover, product details, editorial reviews, and customer ratings are sent within seconds - customers may even locate and reserve a copy in the closest store or purchase directly through their phones. Additional Evryx partners include: IBM, ESPN The Magazine, Clear Channel Malls, Coty, Nestle, Cosmopolitan, Fiat, Woman's Day, Lionsgate, Ogilvy, ValueCommerce, Asahi Shimbun, Yahoo Japan.
About Clear Channel Outdoor, Inc.
Clear Channel Outdoor (NYSE:CCO) is the world's largest outdoor advertising company with close to one million displays in 49 countries across five continents. In the United States, the company operates just under 200,000 advertising displays and has a presence in 49 of the top 50 Designated Market Areas.
For additional information about Clear Channel Outdoor, Inc., please visit http://www.clearchanneloutdoor.com.
About Coty, Inc.
Coty was created in Paris in 1904 by François Coty, who is credited with founding the modern fragrance industry. Today, Coty Inc. is a recognized leader in global beauty with annual net sales of nearly $4 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 90 markets worldwide. The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Baby Phat, Balenciaga, Calvin Klein, Cerruti, Chloé, Chopard, Davidoff, Home Skin Lab, Jennifer Lopez, Jette Joop, Jil Sander, JOOP!, Karl Lagerfeld, Kenneth Cole, L.A.M.B. fragrance by Gwen Stefani, La Voce by Renée Fleming, Lancaster, Marc Jacobs, Nautica, Nikos, Phat Farm, Sarah Jessica Parker, Vera Wang, Vivienne Westwood and Wolfgang Joop. The Coty Beauty brand portfolio is more widely distributed and includes adidas, Astor, Celine Dion, Chupa Chups, David and Victoria Beckham, Esprit, Exclamation, Faith Hill, Halle Berry, Jovan, Kate Moss, Kylie Minogue, La Cross, Miss Sixty, Miss Sporty, N.Y.C. New York Color, Pierre Cardin1, Playboy, Rimmel, Sally Hansen, Shania Twain, Stetson, Tim McGraw and Tonino Lamborghini. Coty and Puig Fashion and Beauty S.A. have a strategic partnership for the distribution of the perfume lines of Nina Ricci, Carolina Herrera, Prada, Paco Rabanne and Antonio Banderas in the United States and Canada.
1. Not available in North America
For additional information about Coty Inc., please visit http://www.coty.com.
For more information please contact:
Vice President, Global Communications
LinkMe Mobile - Your World Connected
A brand of Evryx Technologies, Inc.