LinkRisk to Launch Imminently Following BETA Testing Period

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LinkRisk - an innovative link auditing and profile management tool which evaluates a website based on the risk generated from its backlink profile.

Link Risk

Get a better understanding of your link profile!

LinkRisk - an innovative link auditing and profile management tool which evaluates a website based on the risk generated from its backlink profile - is due to be launched to the public after its successful BETA test.

Details of the tool were announced at the Brighton SEO conference back in April and, following massively high-levels of interest, it is now ready to take on paid-subscription users. It will be launched at this year’s digital marketing SAScon event in Manchester on the 6th & 7th of June.

LinkRisk So Far
Approximately 400 million links were processed through LinkRisk during its BETA test with demand for trial sign-ups in high demand. Those taking part in the test included various digital marketing agencies and professionals, as well as in-house SEO teams. Feedback has been overwhelmingly positive with numerous recommendations given via social media and coverage in publications such as State of Search.

LinkRisk was developed by three well-known personalities in the digital marketing space, including the organiser of the Think Visibility search marketing conference Dom Hodgson, as well as Gareth Hoyle and Paul Madden from SEO outsourcing outfit Manual Link Building. With their insight and experience of the industry, the three founders are well positioned to identify how much risk is involved with certain types of links.

Why Use LinkRisk?
It’s now a vital task for webmasters and SEO’s to keep tabs on the health of their website’s backlink profile. As Google’s latest instalment of its Penguin algorithm update was rolled out at the end of May, dangerous or risky-looking links can now result in significant drops in a website’s organic search engine rankings.

Penguin has shaken up SEO and ‘traditional’ link-building tactics, with greater filters to detect those using spammy and low-quality techniques to try and gain an advantage on Google. There have already been high-profile examples of ranking drops, and even complete de-indexations in some cases, which can cause a massive loss of website traffic and income.

There have also been cases where ‘bad’ links have been bought and pointed to a competitor’s website in order to get it penalised – otherwise known as ‘negative SEO’.

LinkRisk scores a website out of 1,000, with higher scores signalling that there is a strong risk of the site being penalised by Google due to the links present in its backlink profile. Subscribers can choose to specifically filter the riskier links in order to see which ones they should try to remove to mitigate any danger, or to recover from a penalty already imposed.

You can sign up to LinkRisk and find out more at

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Gareth Hoyle
Link Risk
0161 928 8799
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