JLS teams up with Links of London to support Team GB

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The nation’s favourite boy band have teamed up with Links of London, the designers of the Official Jewellery Collection of London 2012 and are showing their support for Team GB ahead of the Games this summer.

JLS makes Links with Team GB!

JLS are the perfect band to front our Team GB campaign. They appeal to a wide audience through their music and their love of sport and fitness, making them great role models

Recently shooting their video for Sport Relief, the boys met some athletes and were inspired by their stories. The boys commented “We met some of the top names in British sport; Rebecca Adlington, Phillip Idowu and Louis Smith in the making of our latest single. We want to show our support for them in their Olympic endeavours by wearing Links of London Team GB Bands.”

David Riddiford CEO of Links of London commented “JLS are the perfect band to front our Team GB campaign. They appeal to a wide audience through their music and their love of sport and fitness, making them great role models”

The Team GB Bands are the lead item in the Links of London 2012 collection and at £20 are an affordable must-have accessory for everybody to wear and get behind the athletes this summer.

Notes to editors
For more information and talent imagery please contact the Press Office:
Patrick Ellerington or Amy Miller patrick(dot)ellerington(at)tvcgroup(dot)com / amy(dot)miller(at)tvcgroup(dot)com
0207 535 5800

The Official Jewellery Collection of London 2012
The Official Jewellery Collection of London 2012 is available nationwide in Links of London stores and online at http://www.linksoflondon.com as well as selected stockists which include the official London 2012 outlet stores and http://www.london2012 .com/shop

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Patrick Ellerington
TVC Group
0207 535 5800
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Amy Miller
TVC Group
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