Southern Wine and Spirits and Patrόn to Speak at U.S. Drinks Conference 2008

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U.S. Drinks Conference 2008 announces two new speakers, John McDonnell, COO of Patron Spirits and Rudy Ruiz of Southern Wine and Spirits. The conference will be held in London U.K. on Oct. 14, 2008.

Two new speakers have been confirmed for the second annual U.S. Drinks Conference. Rudy Ruiz, EVP of Southern Wine and Spirits, the largest distributor in America will be speaking on aligning supplier and distributor needs. Patrón Tequila's Chief Operating Officer John McDonnell is set to share the inside story and marketing strategies that have driven the brand's remarkable growth in the U.S. as well as share plans for Patrón's international expansion.

Ruiz and McDonnell will join other speakers including Roy Danis, President of, Bill Earle, President of the National Assn. of Bev. Importers. (NABI), John Beaudette President of MHW Ltd., Mike Ginley, President of Next Level Marketing ]and Jeff Grindrod and Steve Raye, Managing Partners at Brand Action Team.

The U.S. Drinks Conference will be held October 14, 2008, at the Marriot Marble Arch Hotel in London, U.K. Last year's inaugural event attracted delegates from 13 countries and four continents. This year's event feature expert insight from senior executives in the U.S. spirits, wine, and beer industry. Export marketers will learn about the U.S. market structure, climate and three tier system. Speakers will also provide the most current research on American consumer trends in both the on and off premise. Details and registration for the conference can be found at or by calling 001 860-676-7900 in the U.S.

The conference organizers are:

  •     MHW Ltd., the premier provider of national import services including regulatory compliance, transportation, logistics, warehousing, reporting, billing and collection. MHW also provides distribution and sales services in key US markets.
  •     Next Level Marketing is a nationally recognized marketing and promotion agency specializing in management of promotional marketing teams as well as training and custom market research for the on-trade.
  •     Brand Action Team provides marketing strategy and support programs with a focus on practical and efficient spend of marketing resources for maximum impact at the on and off trade.


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