Thanks to SOFII, I'm able to show organizations all over the world how to write thank you letters. It's really a behind-the-scenes look at the process I go through when I edit and write, using a series of before and after samples to illustrate. Then I also share my copywriting checklist so they can repeat that process themselves.
Stafford Springs, CT (PRWEB) April 7, 2009
In a move to help nonprofit organizations worldwide, donor communications specialist Lisa Sargent recently teamed with The Showcase of Fundraising Innovation and Inspiration to host a free copywriting clinic on donation thank you letters for nonprofits--the results of which are now 'live' on SOFII's website as an online showcase of fully annotated, before-and-after thank you letter samples.
"Getting donation thank you letters right represents a huge opportunity for any nonprofit looking to improve donor retention rates," says Sargent. "And donor retention, or keeping your donors, isn't just an issue for charities. It's a growing, global concern for hospitals, universities, charities, foundations, everyone. Here in the U.S., for example, it's estimated that for every six new donors a nonprofit attracts, five current donors stop giving. And since donor loyalty means keeping your donors connected and giving, hopefully for a lifetime, then sending effective, engaging thank you letters is a critical part of that process."
And as part of the clinic, experienced fundraising copywriter Lisa Sargent offered a free donation thank you letter rewrite to nonprofits submitting samples through website SOFII. "Thanks to SOFII, I'm able to show organizations all over the world how to write thank you letters. It's really a behind-the-scenes look at the process I go through when I edit and write, using a series of before and after samples to illustrate. Then I also share my copywriting checklist so they can repeat that process themselves."
Though the submission phase of the clinic is closed for now, nonprofits looking to build donor loyalty and do a better job of expressing post-gift gratitude can learn from seven fully annotated, before-and-after thank you letter samples presently showcased, along with Sargent's thank you letter checklist and article.
Access to Lisa Sargent's thank you letter clinic for nonprofits is free to anyone who registers with SOFII, a site with a membership of more than 5,000 fundraisers from around the world. Managing trustee of the site is Ken Burnett, a veteran fundraiser and author of many books, including the classic, Relationship Fundraising. "It's been a real honor to work with everyone at SOFII, and to review the thank you letters of so many great nonprofits. Plus, the feedback has been so strong that we're already thinking of running another," Sargent reports.
About Lisa Sargent and Sargent Communications:
A fundraising copywriter who keeps donors connected and giving to great nonprofits through effective donor retention communications, Lisa Sargent is president of Sargent Communications and publisher of the free monthly email newsletter, The Loyalty Letter. Subscribe and find other free resources for nonprofits on her website.