How Top Retail Brands are Using Social Media Marketing to Drive Sales

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Christmas has come and gone, Valentines Day is nearly upon us and Easter is just round the corner. The question for the online marketer is how do you get your message for these seasonal sales opportunities across to potential customers quickly and in a non intrusive way? The simple answer is let them do it for you.

Christmas has come and gone, Valentines Day is nearly upon us and Easter is just round the corner. The question for the online marketer is, how do you get your message for these seasonal sales opportunities across to potential customers quickly and in a non intrusive way? The simple answer is let them do it for you.

Recently the profile of social media as a marketing tool has risen dramatically thanks to sites like Facebook & Twitter which are now being used by millions of people. In fact Social Media has been described by internet marketing specialists, E-consultancy, as "Word of mouth on steroids".

Good examples of this are 'Top 10s' or 'Wish lists' where individuals are encouraged to put together lists of desirable items. This works particularly well for Birthdays, Christmas and of course Valentines Day. Each item on all these lists has a link back to the parent site so not only do they direct traffic back to the site they also get picked up by the search engines.

To take full advantage of this London and New York based creative digital agency Pod1 has been directing their clients to sites like List Ideas, Kaboodle and Wishlist.com. A quick search on List Ideas, turned up a large number of Valentines lists all of which are sending traffic to various e-commerce sites all over the internet. These include Valentines Day Holiday List, Valentines Jewellery Wish List, Valentines Favourite Gift List, Valentines Gifts for Guys

This whole link building effect is further enhanced thanks to the ability of users to share their lists with their entire email address book and the option to have these lists embedded on their Facebook or Myspace pages.

In the past, it was more technophiles who were taking part in online debates. This has now become much more mainstream due to the development of applications and tools which make it simpler for people to engage online. It is now even easier for people to unite online and get visibility for a campaign or opinion for example HSBC, decided to change its policy after a Facebook based campaign against its bank charges for graduates.

Big brands are now becoming more open to the idea of advertising in virtual worlds, following the rise in popularity of sites like Second Life. Companies are creating social marketing campaigns through blogs, pod casts, viral videos and even bespoke social networks to attract that niche online audience.

The growth of social media, blogging & User-Generated Content has spawned a vast range of new online marketing opportunities but it is also worth bearing in mind that this rise means that there is also a growing need for companies to be able to monitor, engage with and respond to what is being said about their brand, product or service online.

For further information on Pod1 visit http://www.pod1.com

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