Email Marketing Firm, Listrak, Optimizes Platform Administrative Functionality for Better Usability and Improved Accessibility

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Listrak Release 4.10 Provides Time-Saving Features for Increased Speed, Consistency, and Effectiveness

This release is focused on usability features that will make our clients’ jobs easier and their email marketing more effective.

Listrak, a leading email marketing solutions provider announced a new release to its web-based email marketing platform. Listrak Release 4.10 includes a number of time-saving and usability features to make its clients’ jobs easier and their email marketing campaigns more effective, consistent and accurate. It also has a number of new features that will make it faster and easier than ever to create and manage subscribers.

The updated administrative functionality of the 4.10 release includes the ability to assign multiple users rights for managing users, list access, and template access. Admins can also assign list and template access during the import or creation process, eliminating the extra steps needed to go back and assign rights after the items have been created.

Version 4.10 has the added ability to define a new subject line for SecondPass messages; SecondPass was included in the previous release and is the feature to send a second message to those who did not open the original message to increase read rates; on the confirmation page, without having to edit the saved message. Other time-saving features include a “save as” icon enabling users to more easily reuse existing email conversations and the ability to add profiling data to plain text exports of user level reports, as well as on-the-fly spell check.

Listrak has also expanded the number of reports available through its API, including, Message Contact Open, Read, Click, PassAlong, and List Contact Hygiene.

"This release is focused on usability features that will make our clients’ jobs easier and their email marketing more effective,” said Ross Kramer, Listrak CEO. "These enhancements will eliminate steps previously needed to manage lists and email campaigns, and will help ensure campaigns are consistent and easier to deploy and manage."

To learn more about Listrak’s email platform and ecommerce solutions like shopping cart abandonment, visit http://www.listrak.com.

About Listrak

Listrak is an email marketing firm providing the solutions, software, and expertise to optimize the value of email. Listrak works with clients like Waterford, Wolfgang Puck, Royal Doulton, La-Z-Boy, and Movies Unlimited to develop engaging email marketing that goes beyond the inbox to the individual, to deliver the extra percent in effectiveness and ROI.

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Heather Bonura
Listrak
717-627-5731
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