Lithium's Spring 2007 Edition Brings Today's Consumer Web Features to Enterprise Communities: Latest Version Adds New Web 2.0 Functionality While Enhancing Member Experience

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Lithium Technologies, Inc. today released the latest version of the Lithium InterActive product suite, the company's Web-based software for developing successful enterprise communities on-demand. The Spring 2007 edition incorporates new Web 2.0 features - such as tagging and a REST API - as well as enhanced member personal profile pages, and improved analytics. Lithium provides market-leading solutions for building successful enterprise communities on-demand, including proven forums, social networking and chat backed by community management expertise that enables clients to decrease customer care costs while improving the overall customer experience.

The REST API makes it much easier for clients to integrate their communities with existing applications, either applications that they host themselves, or applications hosted on the Internet

    "Our latest Lithium InterActive release includes popular features that brings to the enterprise the most compelling features of today's consumer web," said Phil Soffer, vice president of product development at Lithium Technologies, Inc. "The new tagging features help our clients tap into the collective intelligence of all their community members - not just those who post messages. Users can create and navigate related content using tag clouds located at all levels, from the home page to an individual message."

Similar to tagging photos in Flickr, tagging a message in Lithium's communities benefits the entire community by making new connections among discussions and enabling members to help organize the site. Tagging uses Lithium's industry-leading reputation and ranking system, enabling clients to determine who can tag content and where they occur on their sites. Lithium InterActive's REST API opens up all of the data in the communities to empower customers and end-users to develop their own dynamic mash-ups in a controlled and secure manner, such as displaying a geographical map of users' locations by product interest, integrating community topics with a support trouble ticket system, or tying together personas and user profiles from other blogs and social-networks.

"The REST API makes it much easier for clients to integrate their communities with existing applications, either applications that they host themselves, or applications hosted on the Internet," said Soffer. "Now you can have the convenience of a hosted community combined with a simpler integration path than you would find in most on-premise products."

Lithium InterActive Spring 2007 now allows members to create more personalized profile pages using new modules, layouts and features that will help them to share information about themselves and subjects of interest. The new interface offers greater opportunity for customization, as well as a means for members to share their posts and tags. The Spring 2007 edition also includes enhanced analytics for support chat, improving customers' ability to measure their support agents' effectiveness. Metrics export tools have also been enhanced and simplified.

"The new functionality in the Spring 2007 edition will help our customers make their communities more successful by engaging more members," added Lyle Fong, CEO and Co-Founder of Lithium Technologies, Inc. "At Lithium we understand that our community users have valuable knowledge that they want to share. Tagging lets those users participate in organizing the site - in addition to creating content - with the tools that they like using across the web already. And our new REST API provides a simple and secure way not only for our clients to integrate communities within their company ecosystem, but also for our end-users to connect the communities with the vast array of other applications and data sources that they use on a regular basis."

About Lithium Technologies

Lithium Technologies provides market-leading solutions for building successful online communities. Lithium's on-demand platform, backed by community management expertise, enable clients to increase brand loyalty, sales, and customer satisfaction while decreasing customer care costs. Lithium's solutions have been implemented by many of the world's largest organizations, including Dell, Cingular, Comcast, Sprint, Nintendo, Symantec, and others. Founded in 2001, Lithium is privately held with headquarters in Emeryville, Calif. For more information, visit

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