Little Independent Supports Independent Retailers Month

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Little Independent, a Chicago-based online marketplace for sale items at independent retail stores, supports Independent Retail Month, a global campaign to increase awareness of the benefits of shopping at independent retailers taking place during July 2011.

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As a recently-launched business, we’re excited to lend our support to the first year of this new global campaign.”

Little Independent, a Chicago-based online marketplace for sale items at independent retail stores, supports Independent Retailer Month during the month of July 2011. Independent Retailer Month is a global campaign to celebrate the importance of independent retailers in the community, the economy, and the overall retail sector mix. It is a time to encourage, engage, and inspire independent retailers and the community members who shop there.

“We're happy about having a month dedicated to promoting locally owned stores since being an advocate for independent stores is an important part of our mission,” said Lesley Tweedie, shopkeeper and founder of Little Independent. “As a recently-launched business, we’re excited to lend our support to the first year of this new global campaign.”

Independent Retailer Month reminds people of the benefits of shopping local, and of exploring what's closest to home. It encourages communities to bring back the enjoyable, social side of retailing to support economic growth and community vibrancy.

According to Civic Economics – Andersonville Study of Retail Economics, locally-owned businesses reinvest in the local economy at a 60% higher rate than chains and internet retailers.

During the month of July, Little Independent encourages its fans and supporters to post photos of their favorite mom-and-pop stores to their Facebook page and to Tweet links to photos to @LitInd on Twitter. “For inspiration, try photos of store owners and staff, storefronts, or shoppers themselves with their store bags,” said Tweedie. ”Let us know all about your favorite stores!”

Little Independent’s mission is to be an advocate for independent retail stores and to give savvy shoppers an easier way to find great independent stores and sale merchandise. Its public beta launch was June 1, 2011, and the website includes a diverse mix of independent shops such as shoe stores, pet stores, bike stores, women’s clothing boutiques, children’s clothing stores, and artisan gift stores.

About Little Independent:
Founded in 2010, Little Independent is a Chicago-based online marketplace for sale items at independent retail stores. Its mission is to be an advocate for independent retailers and to give savvy shoppers an easier way to find great independent stores and sale merchandise. To shop or sell, please visit http://www.littleindependent.com.

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Lesley Tweedie
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