LiveAuctioneers Wraps First Quarter of 2009 With 800+ Auction-house Clients

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High-profile entertainment auctions set the stage for an exciting year.

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The public’s interest in celebrity-related articles of impeccable provenance, such as those offered in the Michael Jackson and Hollywood Wax Museum sales, has never been greater

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In its first quarter of operation as a stand-alone platform, has recorded a 164 percent increase in site visits over the comparable quarter of 2008, with its 800th auction-house client added to the company’s roster in late March.

Since eBay’s Dec. 31, 2008 closure of its Live Auctions division – with which LiveAuctioneers had enjoyed a six-year marketing relationship – Manhattan-based LiveAuctioneers has operated as an independent entity with its own live-bidding platform. “The results have been nothing short of remarkable,” said LiveAuctioneers’ CEO, Julian R. Ellison. “We’ve signed 45 additional auction houses, and new bidder signups have been coming in at a rate of approximately 4,000 per week.’

“During the first three months of this year, we’ve recorded more than 2.6 million site visits, as compared to 984,982 visits in Q1 2008, when we were in partnership with eBay Live,” Ellison continued.

Statistics are equally compelling with respect to page views – 20.2 million in first-quarter 2009 as compared to 10.8 million in Q1 2008 – an increase of 87.04 percent. The number of unique visitors to LiveAuctioneers’ Web site jumped from 504,679 in Q1 2008 to 1,675,102 in the comparable quarter of 2009.

The most dramatic increase noted was in traffic referred from search engines, which rose from 205,806 in Q1 2008 to 1.7 million in Q1 2009.

Among the many outstanding first-quarter sales that have incorporated LiveAuctioneers’ Internet bidding services was Bertoia Auctions’ March 19-21 debut sale of the Donald Kaufman Antique Toy Collection. Co-founder of retail giant K-B Toys, Mr. Kaufman’s collection was built over a 59-year period. Its sale captured headlines throughout the world, with LiveAuctioneers bidders adding $341,858.81 to the three-day gross.

“The online auction catalog for the Kaufman sale was viewed 171,000 times,” said Ellison. “We can only imagine to what extent that number will increase as subsequent sessions take place over the next couple of years. LiveAuctioneers is honored to be working with Bertoia’s on this landmark series of auctions.”

Sale of Property from the Life and Career of Michael Jackson, and Hollywood Wax Museum auction could set records on LiveAuctioneers in Q2

In late March, one of the world’s premier entertainment auction companies, Julien’s Auctions, joined the LiveAuctioneers client roster at number 800. This distinction further solidified the Internet technology site’s position as the premier destination for online bidding in auctions featuring celebrity-owned items and top-tier pop-culture collectibles.

As Julien’s Auctions’ Internet live-bidding services provider, LiveAuctioneers will enable a global audience of fans and collectors to take part in a sensational April 22-25 auction of property from the life and career of Michael Jackson. Billed as a 'once in a lifetime auction,' the King of Pop: Michael Jackson event includes 1,390 lots ranging from concert costumes and music awards to Jackson’s iconic rhinestone glove and even the crested iron entry gates from Neverland. The fully illustrated catalog for this auction is now available to view online at

On May 1, LiveAuctioneers will roll out the red carpet for an unprecedented parade of inanimate film and entertainment idols, as more than 200 selections from The Hollywood Wax Museum cross the auction block. For the first time in its 44-year history, the world-famous museum is selling a stellar lineup of its acclaimed, hand-sculpted wax figures and original costumes in an auction produced by Profiles in History. The star-studded grouping includes likenesses of top movie and TV stars, musicians, athletes, and other historymakers. The figures have been seen by millions of visitors to the Hollywood Wax Museum locations in Hollywood, Calif., and Branson, Missouri. Real-time Internet bidding will be facilitated by The fully illustrated auction catalog may be viewed at

“The public’s interest in celebrity-related articles of impeccable provenance, such as those offered in the Michael Jackson and Hollywood Wax Museum sales, has never been greater,” said Julian Ellison. “We cannot remember an instance in our company’s history when so much excitement and media attention has been given to our online coverage of upcoming auctions. It’s entirely possible that Internet bidders in both these incredible events will set records for LiveAuctioneers in the second quarter.”


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