This is the first time such a broad array of opportunities for reaching high-end and aspirational consumers has been offered
San Francisco, CA (PRWEB) April 15, 2009
Lives of Style™©2009-, a new broadcast TV, radio and Internet show, will launch this Fall in San Francisco and will go national in 2010. The show will feature the best-of-the-best in fashion, beauty, style, accessories, icons, homes, cars, travel, design and quality living. Lives of Style is designed to provide manufacturers and retailers with multi-level consumer penetration and numerous new opportunities to raise visibility, reach an untapped consumer base and increase profit margins.
Hosted by San Francisco TV personality and popular columnist Elisabeth Laurence, the Lives of Style TV show will build on her widespread, established print and online audience. The show will provide proven audience-grabbing content including inside looks and chic secrets in the fashion, beauty, accessory, lifestyle, at-home, design, art, automobile, travel and food categories. It will feature one-on-one visits with business, style and social icons.
The TV show is specifically designed to bolster product awareness and offers merchandise sales with real-time links and interactivity with consumers, in addition to traditional show underwriting, product placement, and spot advertising opportunities. Its outreach will be magnified by the Lives of Style radio show, streaming and downloadable content on the Internet, and eblasts. Manufacturers and retailers will also be able to team with their distribution channel partners through promotional and other events sponsored by Lives of Style.
"This is the first time such a broad array of opportunities for reaching high-end and aspirational consumers has been offered," said Elisabeth Laurence, CEO and Host of Lives of Style.
Executives from Lives of Style are holding introductory meetings in the greater New York City area from April 15th to April 28, 2009 with leading brands.
"Particularly in our challenging economic environment, manufacturers and retailers are seeking effective and cost-efficient alternatives for reaching their target audiences. Through our mix of new technology and traditional methods, Lives of Style offers leading brands a unique opportunity to leverage their resources to accomplish their goals, join with an established brand and share in the positive audience response to the show's aspirational focus and fantasy entertainment," added Ms. Laurence.
About Elisabeth Laurence:
Elisabeth Laurence is the #1 fashion, style and lifestyle columnist, writing for San Francisco 's #1 daily newspaper, the San Francisco Examiner, with almost a million readers in print and online. She covers the best-of-the-best in fashion, beauty, homes, style trends and lifestyles by reporting on contemporary brands, the latest products, services, stylish people, and fashion and beauty events. A brand herself, "fads fade--style endures", she has a loyal base of fashionable followers and leaders. She's covered everyone from Danielle Steel to Ann Getty to Alice Waters. Her brand reaches and converts both high-end and aspirational consumers.
About Lives of Style:
Lives of Style is a new interactive television and digital media venture focused on providing inspirational content for an aspirational audience. The company's flagship product is the Lives of Style broadcast television show, which will launch in September, 2009 and will reach a broad demographic interested luxury products, quality made real and insider tips on how to live a stylish life. The company is comprised of four divisions: Broadcast, Internet, Retail and Publishing. During 2009, the company is launching its Broadcast and Internet divisions.