Living Direct Names New Leader of Marketing & Business Development Team

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Austin-based eCommerce company Living Direct brings in Drew Leakey to help oversee their continuing growth and development in sales, revenue and employees.

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He is a key addition to our team as he will help us to better align our products and employees with the needs of our customers.

Living Direct, Inc. has named Drew Leakey VP of Marketing & Business Development. Leakey is coming into a new role specifically created to guide the next phase of rapid growth in sales and new industries at Living Direct. An online veteran of 11 years with stints at Accenture, AT&T, and Callaway Golf Interactive, Leakey brings his extensive experience in internet retail marketing, technology consulting and project management to the budding team at Living Direct.

Prior to joining Living Direct, Leakey held the position of Director of Business Development and PMO at Callaway Golf Interactive (CGI) where he launched the first golf manufacturer direct-to-consumer online shopping website,, which leverages retailer fulfillment. Within 12 months of its release, the site became a multi-million dollar online business.

"I am absolutely thrilled that we were successful in recruiting a seasoned executive of Drew's stature and experience to become the leader of our marketing and business development functions," said Rick Lundbom, CEO of Living Direct. "He is a key addition to our team as he will help us to better align our products and employees with the needs of our customers."

Leakey joins Living Direct during a time when the company is experiencing major growth in earnings, revenue and personnel. Through the end of June, revenue has seen double digit growth year-over-year. Living Direct has added 10 employees this year for a total workforce of 49, says Lundbom.

The move allows Living Direct President, Jason Roussos, to focus his efforts fully on the operational side of the business. His expertise in process development will drive the company toward improved efficiency in future projects and programs. Roussos now serves as President and Chief Operating Officer.

About Living Direct:
Living Direct was founded in 1999 by Rick Lundbom as Richlund Ventures. The company has since grown into a multi-million dollar eCommerce enterprise consistently ranked in the Internet Retailer Top 500 Guide of America's largest e-retailers, as well as a respected member of the Better Business Bureau. Entrepreneur Magazine selected Living Direct as a 2007 Hot 500 Fastest Growing Business, and in 2008, Living Direct was listed in's '5,000 Fastest Growing Private Companies in America,' which determines ranking based on revenue growth.

Along with, Living Direct owns and operates,,, and Living Direct's network of sites focuses on niche markets in consumer appliances, indoor air quality products, and lawn and garden furniture. The company also designs and manufactures two product brands, EdgeStar and KoldFront, which are designed for portability and innovative use of small spaces.

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Aaron Finley
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