Lixto’s latest online competitive analysis tool gives travel and hotel companies a wider range of information about their suppliers and competitors than ever before.
Sunnyvale, Calif. (PRWEB) October 13, 2010
Hotels, motels and other lodging properties, along with online travel agencies and booking companies operating in the competitive travel market, all have long sought to look beyond competitive price evaluation and into qualitative analysis. Now, thanks to Lixto, Inc., they can do so.
Lixto is adding qualitative customer rankings and review information to its Price Intelligence Suite for the travel industry. Moving beyond simple competitive price analysis, the newest version of the suite compares a range of indices and qualitative information extracted from the Web to give companies a comprehensive view of their suppliers and competitors.
The company’s SaaS-based Price Intelligence Suite already enables organizations in the travel industry to quickly and easily access and monitor information on hundreds of products and price points across multiple websites. Incorporating specialist price operations, analytics and strategy modules, Lixto’s Price Intelligence Suite enables sophisticated price and margin management.
Now, with the addition of customer reviews and rankings, pricing and revenue managers can obtain a much more complete picture of the competitive landscape, according to Jason Houle, vice president of travel solutions at Lixto. “Service and quality can impact the reputation of an individual lodging property as well as the booking or travel company,” he explains. “The ability to gain a qualitative picture of a hotel’s position through analysis of user rankings and reviews is invaluable to every entity involved.”
Users of the Lixto Price Intelligence Suite receive extracted data results online through easy-to-read dashboard reports that clearly highlight possible threats and opportunities, and support decision-making that can positively impact volume, margins and the bottom line. The suite also offers email updates and sophisticated analysis and drilldown capabilities, along with browser-based data access.
"Lixto’s latest online competitive analysis tool gives travel and hotel companies a wider range of information about their suppliers and competitors than ever before,” says Houle. “They will be able to make better, more confident pricing decisions and contract negotiations, understanding the impact of every move on customer satisfaction and buying behavior.”
Lixto’s new capability to mine quality and review data will be previewed at EyeforTravel’s Travel Distribution Summit North America 2010, October 13-14, in Chicago, Booth No. 17.
Lixto, Inc. (http://www.lixto.com, http://www.twitter.com/LixtoNvalley) Lixto, Inc., is an international leader in web data extraction and analysis. Extracting specific, precise data from the web, Lixto empowers better decision-making, drives operational performance and offers competitive price visibility. Companies throughout the world, including Fujitsu Technology Solutions, Hama, hotel.de, Iberostar, Hotels, shopping.com, SAP, and ZF Friedrichshafen, have adopted Lixto solutions.